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Schedule

Schedule

Divergence

30th Nov

Convergence

1st Dec

Emergence

2nd Dec

Collaboration

3rd Dec

Creative China

2nd Dec

Creative China

3rd Dec

Monday, 30th November

09:45
10:00

Main stage

Day One Welcome

> Andrew Chitty, UK Research and Innovation

10:00
10:15

Main stage

BEYOND MC Introduction

> Joanna Abeyie MBE, Blue Moon

10:15
11:00

Main stage

Esports: Responding to the Pandemic

The pandemic has delivered significant changes to the Esports sector. The hiatus in live sports has led to surging interest from traditional sports fans – however, currently Esports tournaments remain paused. This session explores the evolving relationships between organisers, players, audiences and advertisers, to gauge the response required for the sector to survive and thrive.

> Anna Baumann, ReKTGlobal
> Heather Dower, Hotdrop
> James Dean, ESL UK

11:00
11:45

Main stage

Esports: Q&A

11:00
12:00

Session space

Meet the Researchers

Meet and find out more about the researchers and their R&D projects that are being showcased at BEYOND

> Dora Filipovic
> Imo Kaufman
> Sabine Kussmaul
> Richard Hemming

11:50
12:00

Main stage

Creative Divergence: Tour of the Frontiers

As necessity drives forward invention, the past few months have delivered some extraordinary creative responses. This session provides a tour of the best of this work, from the worlds of gaming, theatre, VR, music, film, TV and visitor experiences, from the UK and beyond.

> Jung-In Jung, InGame
> Lynda Clark, InGame

12:05
12:35

Main stage

Audience Research: Landscape of a Pandemic

COVID-19 affected every aspect of our lives. This session explores how lockdown impacted on audience engagement across the Creative Industries with a presentation of key research insights from a spread of sector representatives, followed by the opportunity for deeper analysis in breakout sessions with the individual organisations and researchers.

> Anne Torreggiani, The Audience Agency
> Chris Speed, University of Edinburgh
> Fran Sanderson, Nesta
> Gee Davy, Association of Independent Music (AIM)
> Jeremy Jackson, Newzoo
> Jonny Freeman, Goldsmiths, University of London
> Leah Kurta, i2 Media Research Limited
> Luca Chiovato, Newzoo
> Neelay Patel, Digital Theatre
> Remer Rietkerk, Newzoo
> Simon Wheeler, Beggars Group

12:40
13:40

Session space

Audience Research: Group Discussions

13:15
14:00

Main stage

Deep Dive: The Tempest

With a shared interest in the intersection between VR and immersive theatre, Director of Digital Development at the RSC, Sarah Ellis talks with Samantha Gorman, co-founder of Tender Claws, the games studio behind ‘The Under Presents: Tempest’ made in partnership with Oculus Studios, the first game to have a live theatrical run of live actors join players remotely.

> Samantha Gorman, Tender Claws
> Sarah Ellis, Royal Shakespeare Company

14:05
14:50

Session space

Deep Dive: The Tempest: Q&A

14:05
16:05

Main stage

StoryFellows - Applications of XR for the Past, Present and Future of the Cultural and Creative Industries

A showcase of pilots and prototypes from the StoryFutures team of immersive specialists and academics that will take you on an augmented tour of parliament, that will put haptic sculpting tools in your hands and that will share how lidar scans can bring the history of the Falkland Islands to life.

> Alasdair Pinkerton, Royal Holloway University of London
> Aneta Mancewicz, Royal Holloway University of London
> Birgitta Hosea, University for the Creative Arts
> Camille Baker, University for the Creative Arts
> Charlotte Mikkelborg, Picture This Productions and MoCo FX
> Colin Davis, Nexus Studios
> Hannah Platts, Royal Holloway University of London
> Ivan Isakov, Valkyrie Industries
> James Bennett, StoryFutures
> Jon Meggitt, Arcade
> Kim-Leigh Pontin, Nexus Studios
> Kristina Glushkova, StoryFutures
> Matthew Shaw, ScanLAB Projects
> Matthew Smith, Royal Holloway University of London
> Rebecca McCutcheon, Royal Holloway University of London

16:05
16:15

Main stage

Day One: Beyond Stage Wrap-up

> Joanna Abeyie MBE, Blue moon

16:15
17:15

Session space

StoryFellows Lounge

Join the StoryFutures team and fellows in their digital lounge for more informal discussions and networking

Tuesday, 1st December

09:30
09:40

Main stage

Day Two Welcome

> Joanna Abeyie MBE, Blue Moon

09:40
10:25

Main stage

In Conversation: Percival

Virtual production looks like an emerging paradigm combining workflows and technologies from games, film, TV and increasingly, performance. Digital Catapult’s CEO Jeremy Silver asks Rebellion Games founder Jason Kingsley why he built a film studio, and talks with Jason and director HaZ Dulull about their work together.

> Hasraf Dulull, Hazfilm Ltd
> Jason Kingsley OBE, Rebellion Games
> Jeremy Silver, Digital Catapult

10:30
11:00

Main stage

Virtual Production: Beyond the Mandalorian

Virtual production tools have become increasingly popular with film & TV makers over recent years – even more since they have allowed production to continue unaffected by the pandemic.

This session gives a unique introduction to the potential of the technology, exploring its strengths and some cutting-edge applications from three distinct perspectives.

> Finn Ross, Fray Studio
> Hasraf Dulull, Hazfilm Ltd
> Yassmine Najime, Painting Practice

10:30
11:15

Session space

In Conversation: Q&A

11:05
11:50

Main stage

Virtual Production: Future Collaborations

Virtual production looks set to transform global film and TV production and new facilities are planned for commercial studios and universities. But what does this mean for research, innovation, and the development of the next generation of talent? What impact will it have on what we make as well as how we make things?

> Frank Lyons, University of Ulster
> Pippa Bostock, University of Portsmouth
> Sara Pepper, Clwstwr
> Theo Jones, Framestore

11:55
12:40

Session space

Virtual Production: Q&A

11:55
12:55

Session space

Meet the Researchers

Meet and find out more about the researchers and their R&D projects that are being showcased at the BEYOND Poster Exhibition.

13:00
13:10

Main stage

Creative Convergence: Munkination

Ham talks about his creative process and what has led to his latest project with the Royal Opera House – Munkination. Blending hip-hop and opera, live performance and animation, Munkination: Second Chance is an almost perfect example of the increasing hybridisation and convergence taking place in the Creative Industries; using VR to create pop-up immersive installations that teleport small groups into a provocative adventure exploring climate change.

> Ham The Illustrator, Digital Artist and Illustrator of Munkination

13:15
14:00

Main stage

Next Moves for Visitor Experiences

The visitor experience economy spans museums, heritage, theme parks and specialised commercial experiences, and has always been an innovator with technology. It seemed perfectly placed to develop new, exciting experiences using augmented and mixed reality. Has Covid19 halted, delayed or changed the situation?

> Caroline Scarles, University of Surrey
> John Cassy, Factory 42
> Sam Smit, Eden International
> Susan Cummings, Fictioneers

13:15
14:15

Session space

Meet the Makers

Meet and find out more about the Immersive Futures Lab exhibitors and their R&D projects that are being showcased at BEYOND.

> Everything is Music
> Immersive Storytelling for Travellers
> [email protected]
> The Retro Hunter

14:05
14:50

Session space

Next Moves for Visitor Experiences: Q&A

14:25
15:10

Main stage

Future of Festivals

But when your USP is bringing people together for collective experiences and to exchange views and share pleasure, how do you survive a pandemic and plan for the future? Many festivals have turned to technology to help but what works, what doesn’t and what gets lost in the process?

> Gabrielle Jenks, Manchester International Festival
> Hugh Forrest, SXSW
> Mair Morel, Boomtown Festival
> Nicola Osborne, University of Edinburgh

15:15
16:00

Session space

Future of Festivals: Q&A

15:15
16:00

Main stage

Deep Dive: Current, Rising

Inspired by Shakespeare’s Tempest, ‘Current, Rising’ combines virtual reality with a physical built environment to create a multi-sensory, immersive, musical experience at the Royal Opera House. In this session, two of the principal creators behind the experience discuss the origins and realisation of the project.

> Andrew Chitty, UK Research and Innovation
> Annette Mees, Royal Opera House
> Simon Reveley, Figment Productions

15:15
16:15

Session space

Meet the Makers

Meet and find out more about the Immersive Futures Lab exhibitors and their R&D projects that are being showcased at BEYOND.

> Munkination
> ONAR
> Siemens & Keele AR Demonstrator

16:00
16:45

Main stage

Deep Dive: Current, Rising: Q&A

16:00

Main stage

Day Two: BEYOND Stage Wrap-up

> Joanna Abeyie MBE, Blue Moon

Wednesday, 2nd December

09:30
09:35

Main stage

Day Three Welcome

> Joanna Abeyie MBE, Blue Moon

09:35
10:05

Main stage

The Metaverse: By Whom, For Whom??

The world we live in, both physical and digital, is built on cultural and societal considerations. Brenda Romero ask who determines what those considerations are? What gets left out, and what gets brought in? Our meta verses are mirrors of their creators. Next time, let’s do it right.

> Brenda Romero, Romero Games

10:10
10:55

Main stage

Metaverse 1.0: Discussion

Join Sol Rogers as he talks to keynote speaker Brenda Romero and other experts from immersive content, technical infrastructure and digital society to explore how we can aim to build a Metaverse that works for all.

> Alison Powell, The Ada Lovelace Institute
> Brenda Romero, Romero Games
> Ryan Gill, Crucible
> Sol Rogers, REWIND

11:00
11:10

Main stage

Creative Emergence: Tech for Good

A showcase of the best of UK creativity and research projects that are utilising new and existing technologies to increase access and inclusion. We know that tech for good can be a powerful enabler of increased diversity and inclusion and also provide mechanisms for people to access technologies in an open, efficient and sustainable way. In this session we explore how AR is being used to improve the lives of people living with autism; the use of VR and music with people who have learning and/or physical disabilities; plug-ins supporting people with dyslexia; social action initiatives that leverage an innovative mix of digital technology and people power to reduce pressure on public services and address the challenges of an ageing population, loneliness and inequality across the UK.

> Deepa Mann-Kler, Future Screens NI

11:00
11:45

Session space

Metaverse 1.0: Q&A

11:00
12:00

Session space

Meet the Researchers

Meet and find out more about the researchers and their R&D projects that are being showcased at the BEYOND Poster Exhibition

> Álvaro Cáceres
> Andrew Walter
> Catherine Taylor
> Emily Godden
> John Gray

11:15
12:00

Main stage

Recovery

In this session, four creative leaders discuss how the creative and cultural industries take the next steps on the road to recovery. What should these steps be? What are the priorities? And how different (or not) should the sector look compared to before?

> Caroline Julian, Creative Industries Federation
> Jamie Njoku-Goodwin, UK Music
> Neil Peplow, BFI
> Tarek Iskander, Battersea Arts Centre

12:05
12:50

Session space

Recovery: Q&A

13:05
13:50

Main stage

Building Back Better

This session will explore the current state of play around access and representation within the creative industries – specifically in R&D and innovation. How do we ensure that the current crisis does not exacerbate existing inequalities? What works to address issues of diversity and inclusion in this part of the sector? How do we ensure that as we rebuild, we aren’t rebuilding the same barriers faced by innovators and research talent before the pandemic?

> Dave O’Brien, University of Edinburgh
> Izzy Obeng, Foundervine
> Joanna Abeyie MBE, Blue Moon
> Kish Hirani, Terra Virtua

13:05
14:05

Session space

Meet the Makers

Meet and find out more about the Immersive Futures Lab exhibitors and their R&D projects that are being showcased at BEYOND.

> Immortal XR
> Interactive Theatre 3D Video
> Virtual Garment Simulation for Fashion

13:55
14:40

Main stage

Deep Dive: FRAMERATE

This session takes an in-depth look at FRAMERATE. Created from thousands of daily 3D scans and hundreds of billions of precisely measured points the work observes change on a spatial and temporal scale impossible to see with the human eye or the lens of traditional cameras. This session is supported by White Light | SmartStage Studio.

> Andrew Chitty, UK Research and Innovation
> Matthew Shaw, ScanLAB Projects

13:55
14:40

Session space

Building Back Better: Q&A

14:40
15:25

Main stage

Deep Dive: FRAMERATE: Q&A

15:30
16:30

Main stage

Emergence: World in a Cell: An Artscience Collaboration

World in a Cell is a research project by the USC World Building Media Lab in partnership with the USC Bridge Institute, driven by an interdisciplinary team of artscientists whose aim is to build a robust new language for cellular biology that will transcend previous visual systems. Alongside developing a universal modular architecture for the constituents of the Pancreatic Beta Cell, it has established artscience as a unique discipline for the work.

Artscience is not Art + Science. Artscience is Art = Science.

> Alex McDowell, World Building Institute and the World Building Media Lab
> Alexandra Thomopoulos, World Building Media Lab
> Brian Cantrell
> Helen Berman, Rutgers, The State University of New Jersey
> Jitin Singla, USC World Building Media Lab

16:30
16:40

Main stage

Day Three: BEYOND Stage Wrap-up

> Joanna Abeyie MBE, Blue Moon

Thursday, 3rd December

09:30
09:40

Main stage

Day Four Welcome

> Joanna Abeyie MBE, Blue Moon

09:40
11:00

Main stage

Ideation in Isolation: Collaborative Creative Change During Covid-19

Masterclass lead by Prof Paul Moore, on the importance of collaboration during the ongoing crisis and how working creatively can address the very worst challenges presented by Covid-19. Productivity within the Future Screens NI Cluster, led by Paul, has enhanced by 228% since lockdown. The cluster has built new strategic partnerships, invested £10.5mn, generating more than 90 live R&D projects, and creating 212 new high-level jobs. Join the discussion to find out how this has happened and see examples of creative ideation with a purpose during Covid-19.

> Jordan Whitefield, Marketing Consultant | Video Producer | Strategic Thinker
> Louise Taylor, Little Forget Me Nots
> Paul Moore, Future Screens NI
> Solène Guichard, Scriptwriter and Director
> Zoe Seaton, Big Telly

11:05
12:05

Main stage

Immersive Arcade

This panel will address a unique UKRI project produced by Digital Catapult, which seeks to bring to life twenty years of British immersive content production. The panel will cover the evolution of British immersive and look at what practical advancements have been key to this evolution.

Are you aware of a fantastic immersive work that might not have been platformed? Do you know of any hidden gems waiting to be uncovered? Submit your ideas for timeline submissions and become part of the Immersive Arcade.

> Aki Jarvinen , Digital Catapult
> Jessica Driscoll, Digital Catapult
> Matt Sansam, Innovate UK
> Tonya Nelson, Arts Council England

12:10
13:10

Session space

Data Driven Design: AI, Immersion and Visualisation in Fashion

Technology partners from the Future Fashion Factory Creative Cluster will demonstrate some of the digital tools making an impact in the global fashion industry.

> Adam Boyne, BetaJester
> Daniel Norbury, Virtalis
> Mike King, Numerion Software
> Paul Jervis, 12 Oaks Software
> Peihua Lai, University of Leeds
> Stephen Westland, University of Leeds

13:20
13:40

Main stage

Inside SmartStage: A Journey Within One of The World’s Most Advanced xR Environments

> Andy Hook, White Light
> Jason Larcombe, White Light

13:45
14:10

Main stage

Smart Stage: Q&A

14:15
15:15

Session space

The Audience of the Future Evaluation: Collecting Evidence for Policy Decision Making

How can we design evaluation processes that can truly inform policymaking? What innovations in data-driven research can we apply to measure fast-changing environments? What is the wider international market context for Audience of the Future, including what is happening in China?

> Cristina Rosemberg, Technopolis Ltd
> Conor Roche, BOP Consulting
> Richard Naylor, BOP Consulting

14:15
15:15

Main stage

Industry and Academia: A Creative Partnership

Creative Industries bring value to any sector, this session will examine industry case studies, showcasing solutions to real-world challenges designed by students. This real world problem solving experience has benefits for both parties, enabling R&D even in a challenging environment – spanning everything from Defence to Fashion.

> Adrian Hull, Faculty of Creative and Cultural Industries, University of Portsmouth
> Mark Tomlinson, Novatech Ltd
> Pippa Bostock, University of Portsmouth
> Trevor Keeble, University of Portsmouth

14:15
15:15

Session space

Innovating Creative Business Models in Immersive: Research from Audience of the Future

Digital Catapult will share findings from the second research project conducted on behalf of UKRI for the Audience of the Future Demonstrator programme. The research has focused on challenges in generating revenue with creative immersive productions and followed four UK companies in their efforts to sustain business amidst the pandemic.

> Aki Järvinen, Digital Catapult

14:15
15:15

Session space

Data-Driven Design: Business of Fashion, Textiles & Technology

With human centred design and sustainability objectives at the core. The Business of Fashion, Textiles & Technology (BFTT) will explore Data-Driven-Design through the multidisciplinary lens of AI, co-creation, and circular supply chain platforms (AWAYTOMARS, and Segura); XR, machine learning and novel visualisation experiences (Fashion Innovation Agency, and Digital Anthropology Lab).

> Alfredo Orobio, AWAYTOMARS
> Jane Harris, Business of Fashion, Textiles & Technology, University of the Arts London
> Kate Goldsworthy, Centre for Circular Design, University of the Arts London
> Lynne Murray, Digital Anthropology Lab, University of the Arts London
> Matthew Drinkwater, London College of Fashion
> Peter Needle, Segura
> Shama Rahman, Business of Fashion, Textiles & Technology, University of the Arts London

15:20
16:20

Main stage

Towards an Inclusive News Sector

A panel discussion talking around the decolonisation of news, the need to recognise audience trauma and how we can make news more neuro-inclusive. The session will include audience Q&A’s to debate and discuss these topic areas and challenge the status quo.

> Francesca Sobande, JOMEC
> Grace Quantock, Psychotherapeutic Counsellor, Writer and Researcher
> Linus Harrison, R&D Project Lead, Entrepreneur, Support Worker
> Shirish Kulkarni, Bureau of Investigative Journalism

15:20
16:20

Session space

Text and Data Mining of Copyright Evidence: Visualization R&D and Deep Dive by CREATe

As changes to copyright law and shifting business models impact the UK creative sector, how can innovators and managers get a grasp of trends? Researchers at CREATe, have developed www.CopyrightEvidence.org which gives access to the world’s current knowledge about copyright law and its effects. As part of the public launch of the portal, the BEYOND audience will be invited ask questions of interest to the sector that will be answered live, using visualizations.

This is a project of the AHRC Creative Industries Policy & Evidence Centre (PEC).

> Amy Thomas, University of Glasgow
> Bartolomeo Meletti, University of Glasgow
> Kris Erickson, University of Leeds
> Martin Kretschmer, University of Glasgow

15:20
16:20

Session space

Meet the Researchers

Meet and find out more about the researchers and their R&D projects that are being showcased at the BEYOND Poster Exhibition.

> Aimone Bodini
> Pierre-Francois Gerard
> Dr Shama Rahman
> Simona Manni

16:20
16:30

Main stage

Day Four: BEYOND Stage Wrap Up

> Joanna Abeyie MBE, Blue Moon

18:00
20:00

External stage

Creative Informatics: CI Lab - Games Go Guerrilla

The UK video games sector has far more to offer than Grand Theft Auto and Minecraft. Join this session to hear from some fantastic independent developers, designers and composers, creating new gaming experiences that include exploring a fictional Islamic country under an occupying force, an LGBTQ+ dating game – for the undead, and a therapeutic game for children with Cystic Fibrosis. Tickets can be booked via Eventbrite

Wednesday, 2nd December

09:30
09:35

Creative China stage

Welcome Day One

> Joanna Abeyie MBE, Blue Moon
> Paul Meller, Arts and Humanities Research Council

09:35
09:45

Creative China stage

Welcome to Creative China at BEYOND

Christopher Smith, Executive Chair at AHRC, will introduce the Creative China programme and share AHRC’s ambitions to build on UK and China collaborations into the future.

> Christopher Smith, Arts and Humanities Research Council

09:50
10:05

Creative China stage

Creative China Keynote: Prof. Huang Changyong, Shanghai Theatre Academy

Shanghai Theatre Academy President Huang Changyong reflects on the history, opportunities and challenges of UK-China collaboration in the creative industries, and provides insights into how Covid-19 has impacted the sector in Shanghai.

> Huang Changyong, Shanghai Theatre Academy

10:10
10:55

Creative China stage

Creating Shared Experiences for Multicultural Audiences

Creating shared new innovative immersive cultural experiences that enhance audience engagement require understanding the complex needs of a multicultural audience – what do we share, how do we differ, what do researchers and businesses need to know in order to create successful co-productions

> John Cassy, Factory 42
> Haili Ma, University of Leeds
> William Latham, Goldsmiths, University of London
> Zhenyuan Liu, College of Design and Innovation, Tongji University

11:00
11:45

Creative China stage

Evolving the State of the Art: New Production Tools and Processes in the Making

The Creative China programme is giving partners the opportunity to explore, try and test new production tools and processes, hear more from those involved about the journey of co-development and the future impact of new technological developments on the wider immersive tech sector.

> Diego Martinez Plasencia, University of Sussex
> Paul Tennent, University of Nottingham
> Robin Sloan, University of Abertay

11:00
11:45

Session space

Creating Shared Experiences: Q&A

11:50
12:35

Session space

Evolving the State of the Art: Q&A

13:05
14:05

Creative China stage

Augmented Fashion: Bridging the knowledge gaps existing in technology and design

Bridging the knowledge gaps existing in technology and design; building cultural communications between the UK & China

> Clare Campbell, Prickly Thistle
> Charlie Zhu, POP Fashion
> Fergus Bruce, Sublime
> Joan Johnston, Ava Innes
> Josie Steed, Gray’s School of Art, Robert Gordon University
> Lynn Wilson, Circular economy business consultant, researcher and business ethics lecturer
> Neil McDonnell, University of Glasgow
> Tom Inns, University of Strathclyde
> Yang Jiang, Robert Gordon University

14:10
14:55

Session space

Augmented Fashion: Q&A

14:45
15:00

Creative China stage

Creative China Keynote: Alvin Wang Graylin, HTC Vive

Alvin Wang Graylin of HTC Vive explores the new & emerging opportunities for the UK & China.

> Alvin Wang Graylin, Vive HTC

15:00
15:10

Creative China stage

Day One: Creative China Stage Wrap Up

> Sylvia Xueni Pan, Goldsmiths, University of London

15:10
16:00

Session space

XR Particle Based Display Exhibition

Particle Based Display technologies bring us closer than ever to the vision of the Ultimate Display. This technology directly controls matter and pressure in mid-air, creating 3D objects in mid-air that you can see, hear and feel with your bare hands. Come and learn how our partnership will use this technology.

> Diego Martinez Plasencia, University of Sussex

20:00
21:00

External stage

VR Karaoke @ Creative China

Join our MC Sylvia Pan and the team at BEYOND to celebrate the opening night of Creative China at Karaoke Central, a virtual reality karaoke bar made with VRChat. Choose your avatar that suits your mood, select your favourite songs, immerse and express yourself in the virtual world. Walk around the virtual karaoke room, with album covers adorning the walls, find the song that fits your mood and off you go!

Booking details will be supplied to BEYOND members, who can join via Desktop (PC), PC VR or the Oculus Quest (Experimental Access).

> Sylvia Xueni Pan, Goldsmiths, University of London

Thursday, 3rd December

09:30
09:35

Creative China stage

Welcome Day Two

> Sylvia Xueni Pan, Goldsmiths, University of London

09:35
10:35

Creative China stage

Creative Collaborations; Building an Infrastructure to Support Sustainable R&D and Business Growth

What are the opportunities and barriers for collaboration in the Creative sector in China? What support systems, regulatory and business models, and further research are needed to build a sustainable ecosystem to support meaningful and high impact collaborations in the sector, especially in the wake of COVID?

> Conor Roche, BOP Consulting
> Grace Lang, UKRI China
> Naren Barfield, Royal College of Art
> Tilly Blyth, Science Museum

10:40
11:40

Creative China stage

IIIE: Goldsmiths led UK-China Collaboration in Immersive Art and Tech

Sharing’s from collaborative UK-China innovation, within AHRC’s IIIE project: including new data from i2 media research’s Audience Impact Metric, a Demo of HTC Vive’s XR Suite 3 and reflections on collaboration from leading UK and China immersive creative technologists

> Chuanrong Jiang, Shanghai Mirror Pictures Film & TV Technology Co.
> Daming Zhang, FELTTIME Studio
> Dave Ranyard, Dream Reality Interactive Ltd
> Jonny Freeman, Goldsmiths, University of London
> Ling Mao, Center for China Shanghai International Arts Festival
> Luke Ritchie, Philharmonia Orchestra
> Nikk Mitchell, FXG
> Pearl Haoqing Wang, Shanghai Jiao Tong University
> Sylvia Xueni Pan, Goldsmiths, University of London
> Weimin Zhang, Shanghai Jiao Tong University

11:45
12:00

Creative China stage

Shaun The Sheep in Shanghai

Building collaborative, creative partnerships is essential to developing a successful global brand. China is perhaps the most significant and exciting example of the truth in this statement as we drive forward our ambitions to create immersive Shaun the Sheep themed visitor experiences for the global audience.

> Marina Guo
> Ngaio Harding-Hill, Aardman
> Richard Koeck, University of Liverpool

11:45
12:15

Session space

IIIE: Q&A

12:05
12:20

Session space

Shaun The Sheep: Q&A

12:05
12:20

Creative China stage

StoryFutures China: Sharing Immersive Experiences

Vanja Garaj, Head of Brunel Design at Brunel University, will discuss the vision for this 32-month project with the National Gallery and Shanghai Science and Technology Museum. This project will develop immersive storytelling experiences that both enhance visitor experiences at galleries and museums as well as allowing experiences to be taken to the audience, wherever they are in the world.

> Vanja Garaj, Brunel University London

12:25
12:55

Session space

StoryFutures China: Q&A

13:30
14:15

Creative China stage

Beyond Boundaries: Cultural Content Production in a New Era

Now more than ever, finding ways to collaborate and co-create beyond our own shores is critical for creating resilient business models. The potential of realising shared cross-cultural visions and the creation of new experiences in the creative and cultural sector means building new models which we all can learn from. Join Creative China partners to find out more about how they are collectively building new experiences for new global audiences

> Martin Lynagh, University of Abertay
> Shu Xie, Shanghai Yan Yue Culture & Communication Ltd
> Vanja Garaj, Brunel University London
> Yang Jiang, Robert Gordon University

13:30
14:15

Session space

Exploring Gift

A hands on exploration of GIFT, an app in development from the Shaping The Museum project which explores new kinds of connections between their visitors, exhibits, sites and interpretations

> Gabriella Giannachi, University of Exeter
> Hilary Knight, Tate
> Jocelyn Spence, University of Nottingham
> Sarah Martindale, University of Nottingham
> Steve Benford, University of Nottingham

14:20
15:00

Session space

Beyond Boundaries: Q&A

14:20
15:20

Creative China stage

Bridging The Gaps

Explore two new short documentary films and a demo from the Bridging The Gaps which share a flavour of the projects ongoing exploration of the potential of mixed reality performance bridging Shanghai’s rural and urban communities.

> Dr Haili Ma, University of Leeds

15:20
15:30

Creative China stage

Day Two : Creative China Stage Wrap Up

> Sylvia Xueni Pan, Goldsmiths, University of London

Supported by

Event partners