Katie Martin

CEO

Audience Insights

Speaker Biography

Katie Martin is CEO of Audience Insights, a next-generation biometrics analytics company spinning out from the Audience Understanding research at MyWorld and the Universities of Bristol and Bath. Audience Insights delivers moment-by-moment, actionable data to help creators understand and connect with audiences – unlocking scalable value across media and entertainment. Katie previously led Business Partnerships at MyWorld, where she built collaborations between industry, academia, and emerging technologies to drive ethical and impactful creative innovation. She and her team are on a mission to make audience intelligence more accessible and transformative for the future of storytelling.

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