Janine Smith

Interim Co-MD, 4Studio

Channel4

Speaker Biography

Janine Smith co-founded 4Studio to build a digital centre of excellence at Channel 4, and was recently appointed as co-CEO. Based at Channel 4’s national headquarters in Leeds, she led the recruitment drive to find creatives for the Digital Content Unit and oversaw delivery of Channel 4’s cross-platform strategy and branded content campaigns. As Head of Content at 4Studio, she oversaw the department’s growth to 120 staff creating digital content for younger audiences across platforms including Facebook, YouTube, Instagram, Twitter, Snapchat and TikTok.

Throughout her tenure at Channel 4, Smith has been particularly active in bringing opportunities to young creatives in the North, stating that she firmly believes “creative talent can come from anywhere – no matter your background, qualifications or who your parents know”.

Prior to joining Channel 4, Smith was ITV’s Head of Digital for Entertainment, Comedy and Drama, where she led teams in multiple locations and was responsible for developing and executing the digital strategy for major TV brands such as Love Island, The Voice UK and Coronation Street.

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