Amy Stuart

Head of Innovation and Ideation

MediaCity Immersive Technologies Innovation Hub (MITIH)

Speaker Biography

Amy Stuart is a digital strategist, creative leader, and audience engagement specialist with over 15 years’ experience delivering innovative, user-focused content. She combines storytelling, technology, and strategy to create impactful digital experiences across media, sport, government, and culture.

Amy spent much of her career at the BBC, where she played a key role in transforming digital engagement. She launched BBC Sport’s TikTok channel, led youth engagement strategy, and commissioned digital campaigns for BBC Factual. At BBC Children’s, she produced interactive games and headed web teams, blending creativity with technology to reach younger audiences in new ways.

Currently, Amy works with the MediaCity Immersive Technologies Innovation Hub, exploring the potential of emerging technologies such as VR and immersive experiences. Alongside this, she freelances as a consultant, helping organisations develop compelling brand strategies that connect with fans.

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