Anna Cronin

Course Leader

NFTS Creator Academy

Speaker Biography

Anna is a Strategic Digital Consultant with a distinguished career at the forefront of digital media innovation in the UK. With over 25 years of experience, Anna has led the transformation of some of the UK’s most beloved media brands into future facing, digital-first powerhouses. These include BBC’s Blue Planet II, Jamie Oliver, Doctor Who, Top Gear, ITV’s The X Factor, Britain’s Got Talent, children’s animation The Snowman, I’m a Celebrity, Coronation Street, Channel 4 News, Come Dine with Me and The London Paralympics.

Anna has worked across a wide range of emerging platforms and content genres. From coding to commissioning, she has lived and breathed the entire content pipeline playing across all key social platforms and technologies.

She has held multiple innovation leadership roles including Global Director of Digital Content & Digital Commissioner at BBC Studios, Digital Content Director for Sir Elton John’s Rocket Entertainment, Commissioning Editor for Convergent Formats and Games at Channel 4, senior roles across ITV production and most recently Digital Consultant for the LEGO Group.

Focused on the intersection of creativity, technology and business, Anna helps brands solve complex challenges. Working together with leadership teams, future-proofing businesses, driving revenue growth, securing new partnerships and growing audiences.

She is currently advising brands on digital and social strategy and Course Lead on Creator Incubator, a first of its kind, new programme designed to support the next generation of storytellers through a partnership between YouTube and The National Film & Television School.

View all speakers