Karl Stones

Director

Zeal Creative

Speaker Biography

Karl is a proven Creative Leader with over 25 years of integrated agency experience. Throughout his career, he has worked with exceptionally talented teams across advertising, brand activation and experience, digital and performance, social and content, design, and UX—creating memorable, profitable, and award-winning work for some of the world’s biggest brands.

As Creative Director of Zeal Creative, Karl leads a talented team of creatives who energise the world’s fastest-growing brands, including Kellanova, Arla, Nestlé, Essity, McCain and Froneri—right in the heart of Manchester. He is also passionate about nurturing and developing Northern talent and championing creativity across the North.

In an ever-evolving creative, tech, and media landscape, Karl focuses on building long-lasting partnerships with ambitious CMOs and brand owners. He leverages the latest creative thinking and strategic insight to deliver modern, transformative work.

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