Creative cities

Nov 25-27 | MediaCity, Salford, Manchester, UK

BEYOND 2024

NOVEMBER 25-27

MEDIACITY, SALFORD

 

City Stories. Influential Leaders. Bold Strategies. Game Plans. Creative Policies.

BEYOND 2024 came from MediaCity, Salford, where the last decade saw a transformation of Greater Manchester’s creative economy, now a key part of the north-west’s identity.

In 2024 we explored the innovative potential of Creative Cities, using MediaCity’s story as a launch pad amidst a new era in UK government.

What makes a world-leading creative city? We hosted compelling stories from the UK and around the world, exploring the building blocks and game plans that have brought creative cities to life.

We heard how innovation can flourish, and how technology is shaping future city regions.

We delved into the roles of creative networks, hubs, cultural and research institutions, talent pipelines, networks, policy and culture.

We learned about bold strategies placing creativity at the heart of urban growth, the rise of new creative cities, and how they navigated the challenges of change.

2024 Programme

BEYOND 2024 Overview Diagram

Themes

BEYOND GLOBAL

The 2023 programme explored the global landscape of creative economies and the new forms they are taking. We took a look at big transformations led from the centre, and at grassroots-led movements gaining recognition for both the social and economic potential of the creative industries.

Globally new creative forms and formats are emerging at speed, but which will take hold, why and at what scale? We heard from the makers behind some of the latest innovations with global potential.

It was a diverse and exciting programme, with delegates and speakers joining us from the Philippines, Oman, Saudi Arabia, Indonesia, Hong Kong, Ukraine, Turkey, Georgia, Kyrgyzstan, and Ireland.

We also explored where UK creatives are making their mark as part of international teams on some extraordinary projects. We asked what makes these partnerships successful and where the next big opportunities are to be found to work on ground-breaking international work.

Speakers

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Showcase

Our showcases are back for 2024 with more projects than ever. Join us in The Immersive Futures Lab and Creative R&D Showcase to see demonstrations of innovative ideas, new types of content and novel uses of technologies drawn from the cutting-edge R&D work.

  • AI Pride and Prejudice

    Meet Lizzy Bennet, an AI interactive avatar showing the potential of AI for the heritage, museum and cultural sectors.

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  • ShapedSound®

    ShapedSound® revolutionises the auditory experience in public settings such as museums, galleries, conferences, and foyers.

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  • OPUS – The Next Stage

    The Next Stage for performing arts and cultural storytelling using reality capture and augmented reality.

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  • Democratising the development of complex games

    The “Infinity Engine” that reduces game dev costs by up to 90%.

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  • DesignAI: the Branding and Graphic Design Assistant

    DesignAI is an AI assistant that generates brand guidelines from existing assets and helps graphic designers draft and complete layouts faster.

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  • Our Heritage, Our Stories

    Linking and searching community-generated digital content to develop the people’s national collection

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  • Virtual Dance Co-creation: OTMO

    A creation space for movement without limits

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  • IN4 Group

    Creative Solutions Immersive development projects

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Showcase

2024 Conference Partners

Programme Partner

Lead Local Partner

Event Partner

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