Schedule

Show all

➔Mon 17 October

➔Tue 18 October

➔Wed 19 October

➔Thu 20 October

AllBEYOND – Special EventBEYOND – Main StageBEYOND – Partner ProgrammeUnboxed – Main StageImmerse UK SummitBEYOND – Online

All conference sessions and expos on the 18-19 October will be hosted at Cardiff City Hall unless stated otherwise and online on the 20 October.

All schedule times are listed in GMT.

Mon 17 October

BEYOND – Special Event

18:30 – 22:00

BEYOND Speaker and Delegates Dinner

Kicking off BEYOND 2022 with a three course Welsh menu in the inspiring surroundings of the Grand Hall of the National Museum of Wales and a drinks reception in the Impressionists Gallery.

Jaideep Gupte, Director of Research, Strategy and Innovation, AHRC

Jason Mohammad, TV and Radio Broadcaster

Gerwyn Evans, Deputy Director, Creative Wales

Tue 18 October

BEYOND – Main Stage

09:30 – 09:35

Introduction to BEYOND 2022

Jason Mohammad, TV and Radio Broadcaster

BEYOND – Main Stage

09:50 – 10:15

Michael Sheen and Sophie Howe in Conversation

Michael Sheen, Actor

Sara Pepper, Professor of Creative Economy, Cardiff University

Sophie Howe, Future Generations Commissioner for Wales

BEYOND – Main Stage

10:20 – 10:30

FRAMERATE: The Production of an Environmental Artwork

FRAMERATE bears witness to landscape-scale change caused by humans and nature. ScanLAB talk about creating an artwork underpinned by sustainable values, which also delivers a significant scientific contribution. They also interrogate the environmental impact of producing and touring the work internationally.

Emilia Clark, Studio and Production Manager, ScanLAB Projects

Matthew Shaw, Director and Co-Founder, ScanLAB Projects

BEYOND – Main Stage

10:35 – 11:20

All Hands on Set? Decarbonising the Screen Industry

There is plenty of commitment to reducing the carbon footprint of the screen industries but how much difference are actions making? What do we need to know and do to make sustainability a built-in part of every production process, can change take hold faster and in the end have a really significant impact?

Steve Smith, Project Manager Screen New Deal Wales & Studio Standard, BAFTA albert

Tilly Ashton, Production Sustainability Advisor, Severn Screen

Richard Phillips, Climate Change Specialist for Music, Julie’s Bicycle

BEYOND – Main Stage

11:25 – 12:10

Tea and Coffee Break

Time to stretch your legs, network and visit the ECR Poster Exhibition, Immersive Futures Lab and partner Expos, which features outputs from creative research-led projects exploring new and novel ways to push the boundaries of what is possible in creative technologies.

BEYOND – Main Stage

12:15 – 12:25

Green Wing: Streamlining sustainability workflows for the screen sector

Welsh TV production company Little Bird Films share their R&D journey, exploring the practicalities and the pain points of completing BAFTA albert’s sustainability accreditation on production, and how it led to the development of the Green Wing app – a practical tool for making carbon footprint data collection easier, more accurate, and more engaging.

Louise Bray, Co-Founder and Managing Director, Little Bird Films

Nida Harwood, Project Manager, Green Wing

BEYOND – Main Stage

12:30 – 13:25

Changing the Story: Can the Creative Industries Lead the Climate Transition?

What is the role of advertising and screen narratives in pushing and pulling audiences towards action on climate change? Is design the essential translating force between engineers and activists? This panel asks if the creative industries are likely to be a footnote in the bigger picture of a world in transition, or can they be a powerful force to inform and influence audiences.

Lisa Merrick-Lawless, Co-Founder & Director, Purpose Disruptors

Lorraine Whitmarsh MBE, Professor of Environmental Psychology / Director of CAST, Centre for Climate Change and Social Transformations (CAST)

Owen Sheers, Writer/ Professor in Creativity, Swansea University

Angela Chan, Head of Inclusion / Doctoral Researcher, StoryFutures, Royal Holloway, University of London

BEYOND – Main Stage

13:30 – 15:00

LUNCH BREAK

Time to stretch your legs, network and visit the ECR Poster Exhibition, Immersive Futures Lab and partner Expos, which features outputs from creative research-led projects exploring new and novel ways to push the boundaries of what is possible in creative technologies.

BEYOND – Special Event

14:00 – 14:45

XR Network+: Introducing New R&D Opportunities

Come and meet the team introducing the EPSRC funded XR Network+ Virtual Production in the Digital Economy led by the University of York and hear about the funding opportunities opening up with its launch this month.

XR Network+ builds a bridge between five current AHRC Creative Industries Cluster Projects and the significant interest that has emerged in supporting R&D in XR technologies as they converge with virtual production.

This project aims to provide a ten-year research agenda founded on research collaboration, co-creation and challenge-led innovation. It is designed to build a community of academic research and industry R&D in virtual production. Come along to learn more and find out how you can get involved.

Delivered by XR Stories

Damian Murphy, Director, XR Stories, XR Stories / University of York

Declan Keeney, Director of the Ulster Screen Academy, Ulster University

Greg Mothersdale, Research and Development Producer, Clwstwr

Jane Harris, Professor of Digital Design and Innovation, Director of the Fashion, Textiles and Technology Institute, BFTT / London College of Fashion

BEYOND – Main Stage

15:05 – 15:15

Green Planet: XR to Change Minds

Focusing on the Green Planet AR Experience from the BBC and Factory42, this session looks at the potential for XR to change audience attitudes and behaviours around sustainability and draw on StoryFutures work across psychology, geography, and conservation.

Maruša Levstek, Audience Insight Research Fellow, StoryFutures

BEYOND – Main Stage

15:20 – 15:35

Tales from StoryTrails

StoryTrails put AR and VR technologies into the hands of young creatives across the UK so they could find and tell the stories from their towns, past and present, bringing people, places, and untold stories to life. From Sheffield we hear from Sile Sibanda about her work creating a story map, and Gemma Thorpe who uncovered the Sheffield story of early 20th Century environmentalist, Ethel Haythornthwaite, and what they discovered working with immersive storytelling.

Sile Sibanda, Creative Producer, StoryTrails

BEYOND – Main Stage

15:40 – 15:55

Breaking the News: Community-led Storytelling

Who tells the stories influences what stories get told. In news storytelling the pool of tellers has lacked diversity, and with local news production struggling to survive, the agenda narrows and stories that matter most to communities are left without voice. We hear from two young journalists about community-led newsroom initiatives aiming to change that.

Shirish Kulkarni, Award-winning Investigative Journalist, Researcher and Community organiser

BEYOND – Main Stage

16:00 – 16:30

From the Ground up: Building the World of Galwad

Shirish Kulkarni along with production designer and world-builder Alex McDowell and Creative Director Claire Doherty reflect on the world-building work they undertook with 100+ people from communities across Wales to create the worlds of GALWAD, a multi-platform story imagining alternative futures in a climate-changed world, inspired by the Future Generations (Wales) Act 2015.

Alex McDowell, Director, World Building Institute

Claire Doherty, Creative Director, GALWAD/Collective Cymru

Shirish Kulkarni, Award-winning Investigative Journalist, Researcher and Community organiser

BEYOND – Main Stage

16:35 – 17:20

R&D Creative Industries Futures

A look at where next for the agenda in creative R&D.

Andrew Chitty, UKRI Challenge Director and AHRC Creative Economy Champion, UK Research and Innovation

Justin Lewis, Director, Clwstwr / Cardiff University

Marlen Komorowski, Senior Research Fellow, Cardiff University – Clwstwr – Media Cymru

Helge O. Svela, CEO, Media City Bergen

BEYOND – Main Stage

17:20 – 17:30

BEYOND Day 01 Wrap-up

Jason Mohammad, TV and Radio Broadcaster

BEYOND – Special Event

17:30 – 18:30

Speaker and Delegate Drinks Reception

Informal networking reception to allow conference delegates to digest, discuss and dissect the Day 01 programme.

BEYOND – Special Event

19:00 – 20:30

Introducing Media Cymru

Join the team at Media Cymru over a drink and a bite to eat at the National Museum of Wales, to hear more about upcoming opportunities including: training, funding, events and research.  
Attendance will be limited, book your place on Eventbrite by Friday 7 October.  

 

Justin Lewis, Director, Clwstwr / Cardiff University

Sara Pepper, Professor of Creative Economy, Cardiff University

Wed 19 October

BEYOND – Partner Programme

08:15 – 09:15

Creative R&D: Sustainability, Technology and Data

Researchers from Creative Research and Innovation Centre (CRAIC), who have been working on different aspects of Creative Research and Innovation (R&I), including data use, the role of technology and the inter-relationship between creative content and technology innovation, will explore how the insights from this research could inform the role of Creative Industries R&I in designing and creating a zero-carbon future.

Delivered by CRAIC, Loughborough University London

Andrew Chitty, UKRI Challenge Director and AHRC Creative Economy Champion, UK Research and Innovation

Dan Turner, Research Associate, Loughborough University London

Graham Hitchen, Creative Research and Innovation Centre (CRAIC), Loughborough University London

Jennie Jordan, Research Associate, Creative Research and Innovation Centre, Loughborough University London

Lora Markova, Researcher, Creative Research and Innovation Centre (CRAIC), Loughborough University London

Unboxed – Main StageBEYOND – Partner ProgrammeImmerse UK Summit

09:00 – 09:30

BEYOND Registration

Unboxed – Main Stage

09:30 – 09:35

Welcome to BEYOND Unboxed

Katie Popperwell, Senior International Producer, UNBOXED

Immerse UK Summit

09:30 – 09:55

Opening Remarks & Immersive Economy Report Launch

The Immerse UK Summit will begin with opening remarks & the launch of the 2022 Immersive Economy Report. The report features the latest insights and data on the immersive tech sector in the UK, and provides evidence of the growth of the sector and its key drivers and barriers. The report was commissioned from Oxford Insights & The Data City, by Immerse UK with funding from Innovate UK, and follows on from the previous two reports from 2018 & 2019. 

The goal of the third Immersive Economy Report is to look at trends in the industry post-COVID. This report aims to identify the key trends in technology adoption and business model transformation in the UK. The report will inform policymakers, businesses and investors of the key application growth areas, the investor ecosystem, and success stories from government funded R&D programs.

This opening session will summarize the key findings from the report and set the stage for the rest of the programme. 

Asha Easton, Immerse UK Lead, Innovate UK KTN

Unboxed – Main Stage

09:35 – 10:00

UNBOXED: Creativity in the UK – A year of collaboration

UNBOXED: Creativity in the UK is a year-long programme of 10 major, multi-site and digital creative projects delivered across the four nations of the UK. The 10 commissions presented as part of UNBOXED in 2022 have been forged through new collaborations across science, technology, engineering, the arts and mathematics, using processes and methods drawn from across those sectors. 

Commissions have come to life indoors and outdoors, in city centres, coastal towns and deep into the landscape, in person, through broadcast and online, all in the context of pandemic recovery. Accessibility has been at the forefront, with projects designed to encourage people of all ages to engage with a range of topics from sustainability, biodiversity, and neuroscience, to diversity and community. As the live phase begins to draws to a close, we ask what can be learned from a year of projects built on collaboration between governments, sectors, and extraordinary individuals and organisations. 

BEYOND – Partner Programme

10:00 – 10:30

Advanced Production for the Screen Industries and Beyond

Digital Catapult brings together a panel of experts from across screen and creative industries to discuss new technology and workflows to reduce environmental impact, the impact of this on the creative process and which future parts of the creative production process could be virtualised.

Delivered by Digital Catapult

David Johnston, Lead Technologist (Immersive, AR/VR, XR, Virtual Production), Digital Catapult

Daniel Munslow, Executive Producer, Target3D

Sara Coppola-Nicholson, Head of Research Programme, Disguise

Robin Cramp, Business Development Manager, XPLOR at Production Park

Immerse UK Summit

10:00 – 10:10

Overview of Inclusive Design Accelerator and Intro to the Innovation Canvas

In this session, learn how Open Innovation’s new Open Innovation Canvas can help creators to incorporate inclusive design practices into their process, and hear from two companies, Sugar Creative and Hyper Luminal, who have been prototyping projects using these tools as part of the Inclusive Design Accelerator.

Fiona Kilkelly, Exec Producer, StoryFutures Academy

Sean Taylor, Director of InGAME, Abertay University

Unboxed – Main Stage

10:05 – 10:20

Imagine and Design: the R&D journey to 10 experiments in collaborative creativity

UNBOXED is the product of an innovative approach to the commissioning of ambitious, new, creative work. This session will talk about the ideas underpinning that process and what the process was designed to achieve.

Sam Hunt, Programme Director, UNBOXED

Immerse UK Summit

10:15 – 10:30

Sugar Creative Inclusive Design Accelerator Prototype

Will Humphrey, Director & Head of Creative Innovation, Sugar Creative

Unboxed – Main Stage

10:20 – 11:10

Facilitating a free-for-all: Inside The Creative Studio

The Creative Studio was a unique R&D programme centred on bringing together a diverse range of talent from across science, technology, engineering, the arts, and mathematics with the broad challenge to create a project that was open, original and optimistic. Teams took part in a six-week semi-structured, virtually delivered series of seminars, workshops, lectures, open sessions and consultations.

Join broadcaster Elle-Osili Wood, one of the original creative ambassadors for the R&D, with creatives from Dreamachine and About Us, to discuss insights and lessons from this unprecedented model of funding, collaboration, ideation and production.

Elle Osili-Wood, Television and radio presenter

BEYOND – Partner Programme

10:30 – 11:30

Creating Manageable Change: Exploring a New Inclusion Framework

Bristol + Bath Creative R+D (BBCRD) have been asking questions about ‘where change can come from’ when thinking about inclusion practices in organisations and projects.

This work has culminated in an action research project and the team are developing a ‘framework for manageable change’ for creative tech SMEs, funders, and arts organisations.

Join our Inclusion Producer to explore the framework methodology through a scratch workshop focused on inclusion ‘touchpoints’ and our ability to create change around them. Expect some big questions and conversations.

Delivered by Bristol + Bath Creative R+D

Tony Bhajam, Inclusion Producer, Watershed, Bristol

Immerse UK Summit

10:30 – 10:45

Hyper Luminal Inclusive Design Accelerator Prototype

Searra Dodds, Lead UX/UI Designer, Hyper Luminal Games

BEYOND – Partner Programme

10:45 – 11:45

Digital Twin Technology: Enhancing Creative Collaboration

This session will introduce the benefits of utilising LiDAR laser scanning and digital twin technology to unlock endless potential for creative collaboration. By explaining the technology and the process of creating a digital twin, we will explore its use within the performance sector. How this enables a smarter workflow and facilitates further possibilities for creatives. Case studies from creative organisations will demonstrate how harnessing this technology supports more sustainable and efficient collaboration.

Within the context of industry adoption and progress in this field being a ‘changing picture’, we will address some of the barriers and pinch points creatives currently face and what further work needs to be done to enable faster progression.

Delivered by Chichester Festival Theatre

Jason Larcombe, Senior Project Manager, White Light

Julia Walter, Creative Digital producer, Chichester Festival Theatre

Ryan Metcalfe, Managing Director, Preevue Ltd

Immerse UK Summit

10:50 – 11:30

Inclusive Design Innovation Canvas Launch and Workshop: A Tool for Inclusive Design in XR

Inclusive design creates content that is more accessible and delightful to those with permanent lived experiences of disability, and to all of us who temporarily or situationally move, sense, think or feel differently. Through the Inclusive Design Accelerator challenge, StoryFutures Academy and InGAME have been working with Open Inclusion and XR Access to offer SMEs the opportunity to pilot an experimental inclusive innovation process, and apply innovative approaches and toolkits to design, test and deliver immersive content that provides better experiences for all. This panel will bring together the various stakeholders involved in this program to discuss the outcomes. 

Christine Hemphill, Managing Director, Open Inclusion

Fiona Kilkelly, Exec Producer, StoryFutures Academy

Sean Taylor, Director of InGAME, Abertay University

Searra Dodds, Lead UX/UI Designer, Hyper Luminal Games

Will Humphrey, Director & Head of Creative Innovation, Sugar Creative

Unboxed – Main Stage

11:15 – 11:35

Do You See What I See? Dreamachine and the Perception Census

Dreamachine is an immersive art experience combining light and music to create a colourful world behind your closed eyes – created by your own brain and completely unique to you. Produced by Collective Act, together with Turner Prize-winning artists Assemble, Grammy and Mercury nominated composer Jon Hopkins, and a team of leading technologists, scientists and philosophers, it is inspired by a pioneering 1959 invention by artist Brion Gysin, designed to be ‘the first artwork to be experienced with your eyes closed.’ 60 years later, Gysin’s concept has been radically reimagined into a new collective experience that has travelled the four nations of the UK, commissioned by UNBOXED.

Anil Seth, Professor of Cognitive and Computational Neuroscience, University of Sussex

Jennifer Crook, Director, Collective Act

Unboxed – Main StageBEYOND – Partner ProgrammeImmerse UK Summit

11:35 – 12:20

Tea and Coffee Break

Time to stretch your legs, network and visit the ECR Poster Exhibition, Immersive Futures Lab and partner Expos, which features outputs from creative research-led projects exploring new and novel ways to push the boundaries of what is possible in creative technologies.

BEYOND – Partner Programme

12:00 – 13:00

From Overwhelm to Action: A Toolkit for Your Climate Change Journey

Do you feel overwhelmed by the climate crisis? Care but don’t know what to do? Feel powerless to make change?

Over the last year, Bristol + Bath Creative R+D (BBCRD) have been exploring the specific challenges and opportunities faced by creatives taking action on climate.

Join our environmental action researcher to explore a simple four-step method designed to create action out of overwhelm. There are no one-size-fits-all climate solutions in creative spaces, and in embracing our different priorities, expertise, capacity and resources, we can work to find exciting and doable pathways forward. The method invites us to consider how this work might compliment or negate action around accessibility, inclusion and wellbeing.

Delivered by Bristol + Bath Creative R+D

Zoe Rasbash, Environmental Emergencies Action Researcher, Watershed, Bristol+Bath Creative R+D

Immerse UK Summit

12:15 – 12:35

How Storytelling, Gaming, and XR have paved the way for clients to communicate without words in therapy

Storytelling is an essential part of understanding our life. The stories that we tell ourselves, about how we perceive or experience the world is complicated. Anomie combines gaming, creative therapy, and immersive technologies to empower therapy clients to create positive narratives and communicate them to therapists and coaches without words.

Nina Salomons, CEO and Co-founder, AnomieXR

Unboxed – Main Stage

12:25 – 12:45

SEE MONSTER: A world first in creative reuse

A retired rig from the North Sea, transformed into one of the UK’s largest public art installations to ignite global conversations about reuse, renewables and the great British weather. Patrick O’Mahony and Antonia Gammans discuss how the project came about and the importance of exploring the regeneration of inherited structures, what we do with them and the actions they inspire.

Immerse UK Summit

12:40 – 13:00

Immersive experience. The Art of designing our environment from every perspective.

David leads Arup’s experiential environments practice. He will talk about Arup’s passion, relentless exploration and deep understanding of how we as human beings perceive our built environment – our sensations, perception, and emotions.
He will explore how the use of human centered Immersive simulation, and prototyping are at the core of how we create successful design and outcomes.

David Edge, Associate Director | Experiential Environments Practice Leader, Arup

BEYOND – Partner Programme

12:45 – 13:30

A Future in Virtual Production

Virtual Production offers incredible new business opportunities for companies in the UK. This panel session case studies a ground-breaking training and development programme in Virtual Production entitled ‘VP Futures’. The programme was delivered by the StoryFutures Academy (The UK’s National Centre for Immersive Storytelling) and Future Screens NI with mentorship by Industrial Light & Magic (ILM) and Epic Games. This session draws together lessons learned from the 12-week programme where eight UK wide companies entered the world of virtual production. The panel will discuss the critical factors businesses should consider when making the leap into VP and explores the essential knowledge, understanding and skills development needed to do this successfully.
Delivered by StoryFutures Academy and Future Screens NI

Declan Keeney, Director of the Ulster Screen Academy, Ulster University

Peter Richardson, Professor of Creative Industries, Story Futures Royal Holloway University of London

Eva Robinson, Co-Founder and Director, Aura Digital Studios Limited

Fiona Kilkelly, Exec Producer, StoryFutures Academy

Unboxed – Main Stage

12:50 – 13:05

The RSA Collective Futures Research Enquiry

Shirin Maani, Head of Global Innovation, The Royal Society of Arts

Unboxed – Main Stage

13:05 – 13:55

How to Change the World: Creative initiatives for people and planet

Unboxed: Collective Futures is a research enquiry led by the RSA that examines of the value of taking an inclusive, collaborative approach to shaping better futures for people and planet. Within the context of this research, creatives from three UNBOXED commissions – Our Place in Space, an epic scale model of the solar system and AR that uses the concept of the overview effect as experienced by astronauts to engender new perspectives and new connections in post-conflict communities; PoliNations, a city centre forest garden and app that uses biodiversity to explore migratory histories, and Dandelion, which aims to seed a sustainable mass movement of community growing and environmental regeneration – explore their core missions and participatory methods for creatively engaging communities in a journey toward a more sustainable future. 

Jenny Niven, Executive Producer, Dandelion

John Peto, Lead Producer, the Nerve Centre

Shirin Maani, Head of Global Innovation, The Royal Society of Arts

Tamsin Hanke, Director, THISS Studio

Immerse UK Summit

13:05 – 13:25

“Don’t Just Replicate Your Business in the Metaverse, Build a New World”

We all know the M-word. And we know it’s the future. So, now what? There’s a lot of talk about what it could, should or will be, but the real question is: how can businesses build in the metaverse today?
The biggest opportunity for businesses right now is to create entirely new virtual expressions of brand and customer experience. It’s all about world-building. It’s not about developing literal, one-off virtual spaces, or the digital duplication of products or services. It’s about building experiences that change the way customers understand your business, and themselves.
In this talk, you’ll hear Sol Rogers, Global Director of Innovation for Magnopus, talk about the essential ways to think about translating your business into a world today.

Sol Rogers, Global Director of Innovation, Magnopus

Immerse UK Summit

13:30 – 13:45

Immerse UK Student Award Announcement

Immerse UK Academic Working Group has been working with industry to craft a first of its kind competition for UK students building innovative ideas, experiences or projects for the XR industry to submit their work and show us what they’re doing and exploring. The award aims to help connect students to industry, bring fresh ideas and talent, and bridge the pathway from academic learning to real world problem solving and cross sector applications. More details and partners will be announced.

Amy Chao, Immersive Tech Consultant & Community Lead Immerse UK, Innovate UK KTN

Unboxed – Main StageBEYOND – Partner ProgrammeImmerse UK Summit

14:00 – 15:10

LUNCH BREAK

Time to stretch your legs, network and visit the ECR Poster Exhibition, Immersive Futures Lab and partner Expos, which features outputs from creative research-led projects exploring new and novel ways to push the boundaries of what is possible in creative technologies.

BEYOND – Partner Programme

14:30 – 15:30

Virtual Production: A Pathway for Environmental Sustainability in Film and TV?

Virtual production is increasingly seen as a way to work more efficiently, harnessing the power of game engines to create unique locations and sets to offer directors more flexibility, and to cut carbon emissions. But while the technologies at the centre of virtual production are not new, their combination into filmmaking pipelines is in its infancy and the field is evolving fast.

This panel will examine the potential of virtual production approaches to make the film and TV industry more environmentally sustainable. Drawing on industry experience and the latest research, panellists will explore the emergent orthodoxies about what virtual production is and can be, and critique claims about how new production tools can enable net zero filmmaking.

Delivered by XR Stories

Alexandra Dales, Senior Lecturer, York St John University

David Gochfeld, Research Fellow, XR Stories

Helen Brook, Project Coordinator, Sustainable Arts in Leeds (SAIL)

Jon Swords, Senior Research Fellow, XR Stories, University of York

Nina Willment, Research Associate, XR Stories / University of York

BEYOND – Partner Programme

14:30 – 15:15

Pineapple Fibre Innovation: embedding sustainability into the R&D process

This panel chaired by Prof Kate Goldsworthy will discuss how Business of Fashion, Textiles and Technology (BFTT) R&D funding enabled Ananas Anam to further develop the quality and production methods of Piñatex®, a pioneering plant-based textile that is vegan, carbon neutral and free from harmful chemicals. A follow-up IUK project developing new product directions, including PPE masks, also provided opportunities for embedding lifecycle thinking into the R&D process from the outset, reducing impacts. These innovations have enabled the business to be resilient in a challenging industry environment and to move strategically towards a zero-carbon future.

Delivered by Business of Fashion, Textiles and Technology

Kate Goldsworthy, Professor of Circular Design & Innovation, University of the Arts London

Laura Solomon, R&D Fellow, UAL Fashion, Textiles and Technology Institute Industry, University of the Arts London

Immerse UK Summit

15:00 – 15:15

Eat Your History: Research-led Immersive Dining Experience at the Great Incense Road

This talk will demonstrate how multisensory history research (gustatory, visual, audial) led by Avocado Toast & Bompas Parr in collaboration with the AlUla Museum, brought to life an unforgettable immersive experience about the Great Incense Road in the middle of the Arabian desert.

Victor Lander, Founding Partner, Avocado Toast

Immerse UK Summit

15:20 – 15:35

From exploiting Trauma as an Artistic Medium to creating a revolutionary mental health solution in the metaverse

Sean Rogg, the creator of The Waldorf Project, a genre defying and radical immersive art series of performance that combined technologies and emotional manipulation to develop new ways to explore a creative vision. He united the most pioneering practitioners in the worlds of environment design, product design, spatial design, sound design, choreography, textile design, and gastronomy, to create a rare synergy, a singular collected sensory reaction, or ‘sixth sense’ of emotion. For the last two years he has worked in transferring all leanings from this journey into virtual reality. To do so he first spent two years immersed in VR attempting to translate IRL experiences into VR. Eventually he realised a whole new language needed to be created, bottom up. Sean will share with us his journey and talk about what led him to explore mental health first and then translate this into the creation of a radical VR approach at Awen.

Sean Rogg, Co-founder, Awen

Valeria Leonardi, Co-Founder, Awen

Unboxed – Main Stage

15:25 – 16:10

Citizens of Imagination: Creative technology and the civic role of storytelling

With the rapid emergence of the 3D internet and a virtual world increasingly riven with social discord, how might we put creative technology into the hands of communities to tell their own stories in new ways? Join creatives from UNBOXED commissions GALWAD and PoliNations to explore the challenges and rewards of running digitally inclusive projects and the role of technology in deepening our relationship to people and to place.

Lora Markova, Researcher, Creative Research and Innovation Centre (CRAIC), Loughborough University London

Rachel Wakelin, Brand Strategist, Peter & Paul

Immerse UK Summit

15:40 – 15:55

Where Art, Technology and Science Collide for Sustainability and Social Impact

Karen will discuss some of the ways BOM in Birmingham are using immersive to highlight environmental issues and engage under-represented communities. Projects include Mother Nature – an XR experience and mobile game drawing on live environmental data to stimulate climate action through game play (currently in development); and the technology-enabled Queen’s Baton BOM created for the 2022 Commonwealth Games, which gathered air quality data and 360 video across its global tour.

Karen Newman, Founder / Director, BOM (Birmingham Open Media)

Immerse UK Summit

16:00 – 16:45

Utilising XR to meet the challenges Heritage attractions face successfully and sustainably: From the undersea exploration of the Mary Rose to the top of Spinnaker Tower

The session will commence with a 5 minute video presentation on the collaborative Community renewal Funded project Enabling XR Enterprise (eXRe), followed by a panel discussion (with Museum/Visitor Attraction guests). eXRe utilises the power of immersive technology to meet the challenges that museums/heritage and visitor attractions face. The panel will also discuss the role XR plays in helping museums and heritage/visitor attractions to move towards net zero and increase sustaonability. This will include a discussion of the role of XR in reimaging place – as finding more sustainable and effective ways to wayfind between the cities heritage offerings has been a key part of the project with Gosport Borough Council, as well as with our wider heritage partners.

Pippa Bostock, Business Director, Centre for Creative and Immersive XR, University of Portsmouth

Unboxed – Main Stage

16:15 – 17:00

What comes next? The new generation shaping creative futures

A panel of young emerging creatives reflect on their experience of working on collaborative projects in the creative industries and how they might shape that experience differently in the future.

John Akinde, Learning & Engagement / Programming, Tour De Moon

Shama Rahman, CEO and Founder, Neurocreate

Rha Hira Arayal, Unboxed Ambassador

Immerse UK Summit

16:45 – 17:00

Immerse UK Wrap-up

Asha Easton, Immerse UK Lead, Innovate UK KTN

Unboxed – Main Stage

17:00 – 17:05

Wrap Up & Thank you

Katie Popperwell, Senior International Producer, UNBOXED

Thu 20 October

BEYOND – Online

10:00 – 10:05

Welcome to BEYOND 2022 Online

Katie Popperwell, Senior International Producer, UNBOXED

Jason Mohammad, TV and Radio Broadcaster

BEYOND – Online

10:10 – 10:40

Michael Sheen and Sophie Howe in Conversation

Michael Sheen, Actor

Sara Pepper, Professor of Creative Economy, Cardiff University

Sophie Howe, Future Generations Commissioner for Wales

BEYOND – Online

10:45 – 11:25

UNBOXED Citizens of Imagination

BEYOND – Online

11:30 – 12:10

UNBOXED Future Creativity

BEYOND – Online

14:10 – 14:20

Green Planet: XR to Change Minds

Focusing on the Green Planet AR Experience from the BBC and Factory42, this session looks at the potential for XR to change audience attitudes and behaviours around sustainability and draw on StoryFutures work across psychology, geography, and conservation.

Maruša Levstek, Audience Insight Research Fellow, StoryFutures

BEYOND – Online

14:25 – 15:10

Changing the Story: Can the Creative Industries Lead the Climate Transition?

What is the role of advertising and screen narratives in pushing and pulling audiences towards action on climate change? Is design the essential translating force between engineers and activists? This panel asks if the creative industries are likely to be a footnote in the bigger picture of a world in transition, or can they be a powerful force to inform and influence audiences.

Lisa Merrick-Lawless, Co-Founder & Director, Purpose Disruptors

Lorraine Whitmarsh MBE, Professor of Environmental Psychology / Director of CAST, Centre for Climate Change and Social Transformations (CAST)

Owen Sheers, Writer/ Professor in Creativity, Swansea University

Angela Chan, Head of Inclusion / Doctoral Researcher, StoryFutures, Royal Holloway, University of London

BEYOND – Online

16:10 – 17:00

R&D Creative Industries Futures

More details coming shortly…

Andrew Chitty, UKRI Challenge Director and AHRC Creative Economy Champion, UK Research and Innovation

Justin Lewis, Director, Clwstwr / Cardiff University

BEYOND – Online

16:15 – 17:15

RSA Research

Shirin Maani, Head of Global Innovation, The Royal Society of Arts