Speaker

i2 Media Research Ltd

Managing Director

Speaker Biography

Jonny is a leading expert in digital media psychology. He has developed a body of knowledge and methodologies to optimise digital UX, impact and effectiveness, with a key focus on audience experience and immersive technology. his company, i2 media research limited, launched the online self-service Audience Impact Metric, to enable creative organisations to access the methodologies easily and affordably.

Jonny led the audience insight and strategy function of the Royal Shakespeare Company’s Audience of the Future Performance Demonstrator/Innovate UK funded collaborative R&D project. In his current work, Jonny leads the newly established Insight and Foresight Unit for Goldsmiths University of London, part of CoSTAR, funded by AHRC and UKRI. Through his wide consultation with the creative industries, he has identified business opportunities for the creative content sector from tech including immersive, personalisation and 5G. He also serves as Professor of Psychology and Academic Lead for Knowledge Exchange at Goldsmiths University of London.

View all speakers