In just two weeks, we’ll be welcoming a top line up of experts to the BEYOND stage. Read on for the latest speakers confirmed to join us in Cardiff.
Asking if the Creative Industries can lead the climate transition and evoke meaningful change is Lisa Merrick-Lawless, recently named in Forbes 43 People Changing Advertising For The Climate. Lisa is Co-Founder & Director of Purpose Disruptors, an agency dedicated to reshaping the advertising industry to only promote attitudes, lifestyles, behaviours and brands aligned with a net zero world by 2030.
It’s also a pleasure to welcome environmental psychologist Professor Lorraine Whitmarsh MBE, Director of the Centre for Climate Change and Social Transformations (CAST). Lorraine specialises in perceptions and behaviour in relation to climate change, energy and transport. Further shaping the debate, we’re joined by Professor Owen Sheers, an award-winning poet, author and Professor in Creativity at Swansea University.
From StoryFutures, XR Audience Researcher Dr Maruša Levstek will look at the potential for XR to change audience attitudes and behaviours around sustainability.
Read on for details of the sessions these speakers will feature in at BEYOND – it’s not to late to join the conversation in Cardiff in-person or online.
GREEN PLANET: XR TO CHANGE MINDS
Looking at the potential for XR to change audience attitudes and behaviours around sustainability, Dr Maruša Levstek (StoryFutures – Royal Holloway, University of London) shares insights from a range of augmented, mixed, and virtual reality projects, notably the Green Planet AR Experience from the BBC and Factory42. Maruša has an inter-disciplinary background in psychology, sociology, and anthropology, which she implements in researching the role of immersive experiences in social change.
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CHANGING THE STORY: CAN THE CREATIVE INDUSTRIES LEAD THE CLIMATE TRANSITION?
What is the role of advertising and screen narratives in pushing and pulling audiences towards action on climate change? Is design the essential translating force between engineers and activists? This panel asks if the creative industries are likely to be a footnote in the bigger picture of a world in transition, or can they be a powerful force to inform and influence audiences. Chaired by Angela Chan (StoryFutures), panelists include Owen Sheers (Swansea University), Lorraine Whitmarsh MBE (CAST) and Lisa Merrick-Lawless (Purpose Disruptors).
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