CREATIVE CHINA

For the first time BEYOND, with the support of the AHRC’s UK-China Creative Partnerships Programme, introduced Creative China, an exciting new track that explored research and industry partnerships between the creative industries in the UK and China.

Creative China featured conference sessions including live Q&A plus a showcase of projects collaboratively developed with UK and Chinese creative organisations. Delegates discovered Shaun the Sheep in Shanghai, how to Create Shared Experiences for Multicultural Audiences with speakers from the Science Museum, Aardman, the Shanghai Theatre Company, HTC amongst many others.

Discover Creative China:

➤ Creative China: Day 1 Schedule (Wed, 2 Dec 2020)
➤ Creative China: Day 2 Schedule (Thu, 3 Dec 2020)
➤ Creative China Showcase

BEYOND conference ticket holders were able to attend Creative China. Post-event on-demand videos will be available soon. Sign up to the BEYOND newsletter to be the first to know.

FEATURED PROJECTS

InGAME International

A Framework for Collaboration between the UK and China through Interactive Guidelines and Pathfinder Demonstrators

Bridging The Gaps

Mixed Reality Performance of Chinese Opera in Rural and Urban Shanghai

XR Particle Based Display Exhibitions

Large Scale Public Exhibitions Using Volumetric 3D Content, Mid-Air Haptics and Sound.

Gift

Give a Museum Experience to Someone You Love

Immersive, Innovative, and Interactive Experience (IIIE)

A Technology Driven London-Shanghai Partnership in Mixed Realities and Performing Arts

Augmented Fashion

Immersive Interactions for Sustainable Heritage in Fashion & Textiles

Shaun the Sheep

Immersive Experience

UK-CHINA PROGRAMME

UKRI China, AHRC, EPSRC and Innovate UK The UK-China Creative Partnerships Programme is an international programme which has developed research-industry partnerships between the UK and China in the creative industries. The programme is funded through the UKRI (UK Research and Innovation) Fund for International Collaboration (FIC) and delivered by a partnership of AHRC, EPSRC and Innovate UK.

The overarching aim of the programme is to enable a rapid scaling-up of engagements between the UK and China – with a specific focus on Shanghai as China’s cultural and creative industries powerhouse – in order to facilitate new collaborations in the creative industries that deliver sustained economic, cultural and intellectual benefits in both countries.

Through the programme eight Creative Partnerships have been established, bringing together HEIs, creative industries businesses and other key partner organisations in both countries to deliver new activities around themes from fashion to gaming and animation to immersive technology. Together they will drive growth and world-leading standards of research and innovation through the pooling of expertise, knowledge and resources.

Explore the BEYOND Creative China Showcase which demonstrates how each of the projects are catalysing new, exciting opportunities for the UK and China.