Alfredo Orobio is Founder and CEO of AWAYTOMARS, a collaborative network for design talent with the objectives of promoting co-creation, advancing creativity and striving for a more inclusive fashion industry. Since its launch in 2015, AWAYTOMARS has been highlighted within the industry for its innovative uses of technology. It now comprises more than fifteen thousand registered designers from 90 countries, making it the biggest fashion collective in the world.

Alfredo holds a degree in International Relations and Economics and has also studied luxury and fashion brand management. During the last 12 years he worked in management, marketing, communications, innovation and digital intelligence, also working as a consultant for major companies and brands such as Bentley, Burberry, Coach, Tory Burch, Latam Airlines, Accor, Estée Lauder, GM, Lexus, Honda, Volkswagen, Whirlpool, Swarovski, Pandora, Embraer, Diageo, Pernod-Ricard, Nestlé, Johnson & Johnson and Coca Cola.