Aki Järvinen is an immersive researcher, designer, and technologist with 20 years of experience with interactive media. He works at Digital Catapult in London, helping UK companies adopt immersive technologies into their business. He’s the author of the Immersive Audience Journey, a research report from the Audience of the Future Demonstrator programme, published in 2020. Aki also hosts the Discover Virtual Reality Design podcast and writes a newsletter about immersive design matters at https://designsuperpowers.substack.com