Charlie Zhu is Vice President of POP Fashion, a specialist in the fashion industry and has a rich experience in developing fashion brands in China. POP fashion is one of the very first fashion trend companies in China to provide designers with fashion forecasting, fashion training and other services.

Created in 2004, with the principle of “All About Design,” POP has utilised its exclusive internet technologies and rich experience, to serve Chinese fashion designers. So far, POP Fashion has been providing services to more than 600 thousands fashion companies and 1160 thousand designers, which cover 90% of Chinese market.