Sara Pepper is Director of Creative Economy at Cardiff University, with two main leadership roles: Director of creative city network Creative Cardiff, and Chief Operating Officer of Clwstwr a £9million R&D project promoting innovation in the Welsh economy. Her role is to provide leadership and strategic direction to these initiatives and to work with a wide variety of stakeholders including academic, industry and policy partners.

Sara is passionate about championing and developing creative talent and ideas and brokering partnerships that enable individuals and organisations to realise their full creative and commercial potential.