UK Research and Innovation
Challenge Director for the Audience of the Future and Creative Industries Clusters Challenge
Andrew Chitty is Challenge Director for the two Creative Industries programmes at the heart of the Creative Industries Sector Deal. This £120m investment is supported by the Government’s Industrial Strategy and delivered by UK Research and Innovation.
The £50m Audience of the Future Challenge will deliver a step change in the ability of the UK creative sector to adopt immersive technologies through business led innovation, whilst the £85m Creative Industries Clusters Programme supports nine University/Business R&D partnerships across the UK.
Prof. Chitty’s career began in television before founding Illumina Digital, a multi award-winning digital production company. With Illumina he won 4 BAFTAs, including two for technical innovation. Andrew is Professor of Creative Industries at Loughborough University and a Trustee of TRC Media. He is a board member of Creative Skillset and a founding director of Creative England.