Long Drive North – Audience sentiment analysis
Excalibur Games Studio’s – Long Drive North, early stage build. The Game development has been supported by University of Warwick’s Department of Psychology.
Excalibur Game Studios: Long Drive North is a co-op RV simulator for up to four players, set in a post-disaster American wilderness.
To support in the development of the game, research staff from the University of Warwick’s Department of Psychology, funded by the Games and Innovation Nexus (GAIN) programme, applied a mass audience sentiment analysis tool, to help the game’s development team understand their target audience in much greater detail.
The sentiment analysis tool skimmed all publicly available data on the games target audience via Steam, identifying 30,000 information points and analysing over 5,000 player profiles. This data gave Excalibur unparalleled insight into their target audience including, buying behaviours, likes, dislikes and desired features for the upcoming game.
Using this data, Excalibur have adapted elements of the game to better meet their target audience preferences before the games full launch later this year.
Contact
Lead organisation
Hardware
PC
Team
David Hollis – Knowledge Exchange Manager
Sarah White – Development Producer
Professor Lukasz Walasek – Department of Psychology, University of Warwick
Partners
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