Diani Flower

I love the problem-solving at the heart of UX/UI design: understanding people’s needs and creating intuitive, delightful experiences that make things easier. But I’m increasingly interested in what those experiences can enable beyond the screen, and how design can create meaningful benefits for both people and the planet.

I’m particularly drawn to the challenge of making positive choices the easiest choices. Too often, sustainable and equitable solutions rely on people going out of their way to do the right thing, when the realities of everyday life make that difficult. I’m interested in how we can design around human behaviour, understanding what motivates people and what gets in their way, to create solutions that fit naturally into their lives rather than asking them to work harder.

Developing Circa pushed me to think beyond the digital interface and consider the wider systems, services and infrastructure needed to make an idea work in practice. It also strengthened my interest in the relationship between digital experiences and real-world behaviour. I see technology as a potential catalyst for positive change: something that can help us live better and more sustainably, rather than distract us from the things that matter.

Diani Flower is a designer interested in how creativity, technology and human-centred design can be used to tackle social and environmental challenges. Diani is particularly interested in the intersection of design, technology and sustainability, and in using human-centred design to turn complex challenges into services that work in the real world.

Cat Drew

Design Council

 

View all innovators