Guy has been working at the intersection of media and technology for over 20 years, initially as the first Head of Digital for Penguin Books UK, then at the BBC and Guardian, before setting up his first games company developing massively multiplayer games.

More recently, he produced the official mobile games for Sherlock, Home & Away and other TV series around the world. He is CEO of To Play For, the media technology platform behind Charisma.ai which is producing new forms of storytelling powered by artificial intelligence.