Matthew Drinkwater works at the crossroads of Fashion, Retail and Technology to head up London College of Fashion’s Innovation Agency. Using emerging technology to alter the way that the fashion industry is making, showcasing and retailing, Matthew and his team are building a pathway for truly digital designer businesses.
Matthew has delivered a stunning range of projects that have captured the imagination of both the fashion and technology industries. In 2018 he worked alongside Lucasfilm’s immersive entertainment division ILMxLAB to bring their new performance-driven augmentation technology, LIVECGX, to London Fashion Week – a project that demonstrated the potential for digital models, digital clothing and a world filled with real-time visual effects.
Matthew was named as a ‘fashion-tech trailblazer changing the course of retail’ by Drapers, a “Digital World’s Influencer’ by Stylus for 2020 and a ‘pioneer and visionary’ by Wired.