Lynne Murray is a designer, business founder and academic across areas of jewellery, augmented reality and digital anthropology. A jewellery design professional Lynne re-imagines craft thinking in the context of digital experience, delivering impact across private, public and charity sectors.
Her distinct expertise has created genre defining work for over 15 years across retail, luxury, design and technology sectors. Lynne founded the world’s first Augmented Reality (AR) for retail agency Holition from 2007 pioneering virtual-try-on experiences for premium global brands including De Beers, Louis Vuitton, Swatch Group and Uniqlo. Lynne introduced Digital Anthropology Lab at London College of Fashion from 2015, driving digital research agendas across University of the Arts.
Her award-winning approach invites us to re-consider opportunities for digital in an experimental ‘Lab’ setting and seeks to create an agile, impactful and unique point of view on what it means to be human in a digital world.