Leah Kurta is a digital consumer psychologist, researching users’ experience of digital entertainment, from TV to XR technologies. She is Innovation Lead at i2 Media Research Ltd, leading the development of easy ways for creative organisations to access the methodologies developed, such as design thinking sessions informed by user psychology, for testing of creative and technical prototypes.
Leah has worked on the audience insight and strategy function of the RSC-led Audience of the Future Performance Demonstrator, and Innovate UK funded collaborative R&D project. In this role, she contributed to the development of a new segmentation of UK audiences for content spanning live performance to digital games and an in-depth study of the needs of different audience segments through COVID-19.
Leah regularly speaks at events about how psychology can help to inform product and service design and she trains professionals wanting to learn more about psychological research for informing user experience.