Professor Jonny Freeman is a leading expert in digital media psychology. He has developed a body of knowledge and methodologies to optimise digital UX, impact and effectiveness, with a key focus on audience experience and on immersive technology.
These include the ITC-SOPI (2001) and the Immersive User Experience Toolkit (2018), in use in hundreds of labs worldwide. In 2020, his company, i2 Media Research Limited, launched the online Audience Impact Metric, enabling creative organisations to access the methodologies easily and affordably.
Jonny currently leads the audience insight and strategy function of the RSC led Audience of the Future Performance Demonstrator, an Innovate UK funded collaborative R&D project. Through his wide consultation with the creative industries, he has identified business opportunities for the creative content sector from tech including immersive, personalisation and 5G. He also serves as Professor of Psychology and Academic Lead for Knowledge Exchange at Goldsmiths University of London.