Speakers

This year we are proud to feature creatives, researchers, industry leaders and experts from across the world’s creative industries as speakers as part of the BEYOND 2024 Creative Cities programme.
Featured
Anastasiya Volkova
Head of Art Programmes
Ukrainian Institute
Andy Burnham
Mayor of Greater Manchester
Greater Manchester Combined Authority
Ceri Hand
Founder and Managing Director
Ceri Hand Ltd
Fiona Kilkelly
Head of Enterprise & Commercialisation
CoSTAR National Lab
Hector (aka Xquizified) Dibakoane
Cultural Curator and Storyteller
Makers Valley
Hilary Knight
Cultural Consultant
Jahnavi Phalkey
Founding Director
Science Gallery Bengaluru
Keisha Thompson
Independent Artist / Producer
Melanie Woods
Chair of Creative Intelligence
University of Dundee
Moky Makura
Executive Director
Africa No Filter
Nadin Kokciyan
Lecturer in Artificial Intelligence
University of Edinburgh
Nihal Arthanayake
TV Presenter and Broadcaster
Sarah Ellis
Director of Digital Development
Royal Shakespeare Company
Tom Adeyoola
Tech Entrepreneur
Extend Ventures
Sara El-Hanfy
Head of Artificial Intelligence & Machine Learning
Innovate UK
Rebecca Swarray
Senior Policy Officer – Culture and Creative Policy
Greater Manchester Combined Authority
Katie Popperwell
Chair of Manchester City of Literature
CET / Freelance
Will Humphrey
Creative Director
Sugar Creative Studio
Nicalia ThompSon
Co-Founder
Black XR Network
Hannah Andrews
Director of Digital Innovation (Arts)
British Council
Paul Rodgers
Professor of Design
University of Strathclyde
Moky Makura
Executive Director
Africa No Filter
Catherine Baker
Reader in 20th Century History
University of Hull
Hector (aka Xquizified) Dibakoane
Cultural Curator and Storyteller
Makers Valley
Nadin Kokciyan
Lecturer in Artificial Intelligence
University of Edinburgh
Dan Wallman
Founder
TechNative Digital
Sarah Brin
Creative Technology Consultant
Sarah Brin Consulting Services
Jude Kelly
CEO and Founder
The WOW Foundation
Julia Fawcett
CEO
The Lowry
Tilly Ashton
Sustainability Consultant
Severn Screen
Matjaz Vidmar
Deputy Director
The New Real
Robyn Winfield-Smith
Founder-Director
Liminal Stage Productions
Kate Tague
Chief Executive Officer
BOA Group
Courtney Bates
Project Manager
The New Real
Patrick Bradley
Managing Partner
Station 12
Laia Gasch
Director
World Cities Culture Forum
Rebecca Madgin
Professor of Urban Studies
University of Glasgow
Joanne Dunn
Founder / Director
Marion Centre of Excellence
Jacob Ellis
Director of External Relations and Culture
Future Generations Commissioner for Wales
Tara Collingwoode-Williams
Co-Founder
Black XR Network
Zune Htet
3D artist
Joe Gabriel
Sr. Developer Relations Lead
Niantic
Rachel Parent
Co-Executive Director
Hub Montreal
Andrew Chitty
Professor of Creativity & Innovation
Loughborough University London
Rachel Davies
Commissioning Editor
BBC, Pop Music Television
Winn Faria
Creative Industries Lead
BridgeAI, IUKBC
Sara Whybrew
Director of Skills and Workforce Development
BFI
Ruth Hollis
Chief Executive
Spirit of 2012
Sarah Ellis
Director of Digital Development
Royal Shakespeare Company
Hannah Barker
Co-Investigator – Our Heritage, Our Stories
University of Manchester
Ian Thomas
Head of Evidence
British Council
Goran Nenadic
Co-Investigator – Our Heritage, Our Stories
University of Manchester
Helena Daffern
Professor in Music Technology
The University of York
Keisha Thompson
Independent Artist / Producer
Kiran Sethi
Programme Manager
Factory International
Verity McIntosh
Associate Professor of Virtual & Extended Realities
University of the West of England
Jahnavi Phalkey
Founding Director
Science Gallery Bengaluru
Joe Heys
Senior Policy Officer – Culture & Night Time Economy
GMCA
Pauline Mackay
Co-Investigator: Museums in the Metaverse
University of Glasgow
Lee Walters
Chief Executive Officer
Ffilm Cymru Wales
Tasha Moorhouse
Innovation Specialist – Digital
GM Business Growth Hub
Paul Dennett
Mayor of Salford
Salford City Council
Guy Gadney
Founder & CEO
Charisma.ai
April Sotomayor
Head of Industry Sustainability
BAFTA albert
Anya Elvin
Optical Systems Analyst
Aralia Systems Ltd
Neil McDonnell
Professor of Philosophy and XR Technology
University of Glasgow
Brian Afande
CEO
BlackRhino VR
Shanaz Gulzar
Creative Director
Bradford City of Culture
Justin Lewis
Director
Media Cymru
Marlen Komorowski
Senior Research Fellow
Cardiff University
Tom Adeyoola
Tech Entrepreneur
Extend Ventures
Andy Burnham
Mayor of Greater Manchester
Greater Manchester Combined Authority
Graeme Farrow
Chief Creative and Content Officer
Wales Millennium Centre
Eloise Perrot
Business Development Executive- Creative, Digital and Tech
MIDAS
Richard Koeck
Professor, Director of CAVA | Centre for Architecture and the Visual Arts
University of Liverpool
Ian S Dixon
Head of Access to Finance
GM Business Growth Hub
Andy Miah
Chair of Science Communication & Future Media
University of Salford, Manchester
Fiona Kilkelly
Head of Enterprise & Commercialisation
CoSTAR National Lab
Martyn Evans
Creative Director
Landsec & MediaCity
Adam Hart
Lecturer in Music Technology
University of Salford, Manchester
Victoria Eyton
Co-Founder
Ida XR Studio
Kamya Ramachandran
Founder-Director
BeFantastic
Ceri Hand
Founder and Managing Director
Ceri Hand Ltd
Santana Guerout
Chief Programming Officer
Band on the Wall / Inner City Music
Sarah Atkinson
Professor of Screen Media
King’s College London
Mariana Aymerich
General Director
Festival Internacional Cervantino
Ketil Moland Olsen
Senior Project Manager
Media Cluster Norway
Laura Partridge
Associate Director
Arts and Humanities Research Council
Navtej Purewal
Professor of Anticolonial and Decolonial Politics and Praxes
University of the Arts London
Sarah Giles
Director, Culture
British Council
Marie-Claire Daly
Head of Culture
Greater Manchester Combined Authority
Will Saunders
Creative Head, CoSTAR National Lab
StoryFutures
Natalia Palombo
Director
Many Studios / Freelance
Greg Mothersdale
Producer
Media Cymru
Melanie Woods
Chair of Creative Intelligence
University of Dundee
Jay Taylor
England National Coordinator
Music Venue Trust
Corey (aka Superlative) Brown
Rapper / Music Producer
Kady Marriott
Associate Partner
WithYouWithMe
Jo Patterson
Professor
Welsh School of Architecture, Cardiff University
Lamberto Coccioli
Professor of Music and Technology
Birmingham City University
Alexander Whitley
Artistic Director
Alexander Whitley Dance Company
Jonathan Lloyd
Co-founder and CEO
CGHero
Daniel Strutt
Senior Lecturer
Goldsmiths, University of London
Emma Cooper
Knowledge Transfer Manager – Creative Industries
Innovate UK Business Connect
Werasak Surareungchai
Director
FreakLab
Anastasiya Volkova
Head of Art Programmes
Ukrainian Institute
Leah Kurta
Co-Founder
IDA XR Studio
Clorama Dorvilias
Product Manager
Genevieve Pace
Senior Relationship Manager, Creative Economy
British Council
Paul Moore
Director
Future Screens NI
Ruth Mariner
Creative Director / Narrative Designer
Lorna Hughes
Professor, Digital Humanities and Dean for Global Engagement
University of Glasgow
Hilary Knight
Cultural Consultant
Christine Cort
Company Director
CC & Friends
Iain Bennett
Director
The Fifth Sector
Nihal Arthanayake
TV Presenter and Broadcaster
Gill Wildman
Director
Upstarter
Speakers

Catherine Baker
Reader in 20th Century History
University of Hull
Speaker Biography
Catherine Baker is Reader in 20th Century History at the University of Hull. She specialises in understanding the relationship between popular culture, media and national identity in post-Cold-War Europe, especially in the post-Yugoslav region and the UK, and is particularly interested in the cultural politics of international competitive events.
She has researched the Eurovision Song Contest for more than fifteen years and is a leading specialist on its LGBTQ+ politics and its significance in central and eastern Europe. In 2023, when Liverpool and the BBC hosted Eurovision on Ukraine’s behalf, she led the ‘Culture, Place and Partnership’ study of Eurovision’s cultural relations and soft power impact, commissioned by the British Council in partnership with Liverpool City Council and DCMS. Since 2019, when the University of Hull became Team GB’s official university partner, she has also co-led a series of heritage research projects to help Team GB understand the diverse history of British Olympic teams dating back to 1896 and inform team-building work with athletes ahead of each Summer and Winter Games.
She has written and edited eight books, most recently The Routledge Handbook of Popular Music and Politics of the Balkans with an international team of more than forty contributors across four continents. Since 2015 she has been a member of the Arts and Humanities Research Council’s peer review college.
Schedule

You can find the BEYOND 2024 schedule and session information below.
CONFERENCE TIMINGS (including registration)
Mon 25 Nov: 12:00-20:30 - Local Partner Showcase
Tue 26 Nov: 08:30-18:45 - BEYOND Conference Day 01
Wed 27 Nov: 09:00-16:30 - BEYOND Conference Day 02
To view or download a more compact version of the schedule, click the PDF icon next to the date. This lets you navigate directly to the sessions you're interested in within the digital version. If you're using the printed version, simply scan the QR codes to access session details.
Mon 25 November
12:00 - 17:00
University of Salford, Cultural Accelerator Showcase
−
MediaCity Campus
Join us for two exclusive immersive previews:
Red Field - Explore Mars colonisation through an interactive artwork by internationally renowned artist Nye Thompson and creative technologist Kriss Dunk. Experience this unique prototype in the Development Lab, developed as part of MediaCity's Immersive Technologies Innovation Hub in collaboration with FutureEverything and Quays Culture. Drop in to the Development Lab on the Ground Floor.
Quantum - Immerse yourself in Richard Evans’ AI-focused sound and light performance, produced by Cold Star Media. This innovative show features hologram-style projections, volumetric 3D animations, and live electronic music, exploring the future of artificial intelligence and synthetic life in a theatricalised space. Demos at 4pm and 5pm. Booking advised. Located in the Foyer of the University of Salford building.
Session presented by University of Salford
14:00 - 17:00
Experience the Future of TV Production with dock10
−
Hot House, MediaCity
dock10, the UK’s leading television facility and home to many popular shows, invites you on an exclusive behind-the-scenes tour at MediaCity. Renowned for its state-of-the-art studios and post-production services, dock10 partners with broadcasters and production companies to deliver award-winning content.
On this 45 min tour, you'll explore dock10’s groundbreaking work in AI and real-time animation is transforming live TV lighting by merging physical and virtual environments using AI.
Session presented by dock10
14:00 - 17:00
MediaCity Immersive Technologies Innovation Hub & DreamLab Showcase
−
Hot House, MediaCity
Discover the future of innovation at MediaCity’s Immersive Technologies Innovation Hub (MITIH). This showcase features pioneering work in virtual and augmented reality, virtual production for film and TV, and gaming, illustrating how immersive tech is reshaping industries like Esports.
Meet the MITIH team and Greater Manchester innovators, and explore AI, spatial, and virtual production prototypes developed with Innovate UK funding, plus projects from the DreamLab community. Don’t miss this chance to experience how immersive technology is transforming business and entertainment!
Session presented by MediaCity Immersive Technologies Innovation Hub
14:00 - 21:00
Within Touching Distance
−
The LowryJames Dunn Classroom
A multi award-winning one-on-one mixed reality artwork in the intersection of disability arts, XR technology and mental health nursing. Within Touching Distance combines a VR experience with a caring choreography of touch by a live performer.
Part of a wider research in arts and health exploring the potential of empathy and touch in therapeutic and healthcare training settings.
This is a 35 minute one-on-one live performance with limited capacity at various times Monday to Wednesday, book your slot early to avoid disappointment. Tickets
15:00 - 16:00
GM Business Growth Hub: Welcome to our Creative Cities
−
Hot House, MediaCity
This panel, featuring Marie-Claire Daly, Head of Culture, will introduce the Greater Manchester Combined Authority (GMCA) Culture Strategy. Learn about the exciting long-term plans shaping the future of our ‘Creative Cities’ within Greater Manchester. Discover funding opportunities and find out how your business or research project can thrive in our vibrant region with support from the GM Business Growth Hub and its partners.
Session presented by GM Business Growth Hub
Marie-Claire Daly, Head of Culture, Greater Manchester Combined Authority
Ian S Dixon, Head of Access to Finance, GM Business Growth Hub
Joe Heys, Senior Policy Officer - Culture & Night Time Economy, GMCA
Eloise Perrot, Business Development Executive- Creative, Digital and Tech, MIDAS
Rebecca Swarray, Senior Policy Officer - Culture and Creative Policy, Greater Manchester Combined Authority
17:30 - 00:00
AIX Live Lab: Bringing Immersive to Your Neighbourhood throughout Beyond
−
Various
Join AIX Live for a series of drop-in sessions where they will share their vision to develop a new platform for the distribution of live, immersive experiences.
**Monday 25th - Throughout the day 15:00 – 20:00, Hot House **
AIX Live & CoSTAR Realtime Lab (University of Abertay)
Present Greater Manchester Vs Scotland – the ultimate music quiz with BBC 6Music’s Chris Hawkins
An interactive music quiz connecting audiences from Salford and Dundee over a private 5G network utilising gameplay technology from Manchester-based Piing.
This public experiment is part of wider R&D between AIX and CoSTAR Realtime Lab exploring how 5G technology can address issues like system latency and synchronisation for presentation of immersive experiences funded by Tay 5G a Tay Cities Region Deal in collaboration with the Scotland 5G Centre.
Tuesday 26th - Drop in: 11:00am, 12:30pm, 2pm, 3:30pm
AIX Live Test Lab – 1st Floor Quayside (3 mins walk from Lowry)
Each session will last around 30mins – no need to book just drop in
Wednesday 27th - Drop in: 10:00am, 11:30pm, 1pm.
AIX Live Test Lab – 1st Floor Quayside (3 mins walk from Lowry)
1st Floor Quayside, MediaCity, M50 3AH
17:30 - 19:30
Networking: Creative Cities Mixer
−
Hot House, MediaCity
Join top industry experts, R&D specialists, and creatives from the BBC, dock10, University of Salford, and MediaCity’s Immersive Technology Innovation Hub for an inspiring evening of talks, performances, and networking. Hosted by award-winning broadcaster and BEYOND’s host, Nihal Arthanayake, the event showcases work from Supermassive, a Salford Minecraft world by artist Adam Hart, and DJ sets from Pops Roberts of Lovescene. Experience performances from Drift, Manchester’s underground art collective, blending music, movement, and digital art. Enjoy music, refreshments, and vibrant creative energy throughout the evening until 9pm.
Session presented by Salford City Council, The University of Salford, MediaCity, GM Business Growth Hub and MediaCity Immersive Technologies Innovation Hub.
Nihal Arthanayake, TV Presenter and Broadcaster
Adam Hart, Lecturer in Music Technology, University of Salford, Manchester
Rebecca Swarray, Senior Policy Officer - Culture and Creative Policy, Greater Manchester Combined Authority
Tue 26 November
08:30 - 9:20
Delegate Registration Open
−
Beyond Info Desk @ Pier 8
Registration is open from 8.30am. Please arrive with plenty of time to check in and collect your delegate badge. Tea and coffee and delegate cloakroom will be available on arrival.
09:20 - 09:25
Welcome to BEYOND 2024
−
Quays Theatre
Welcome from our host Nihal Arthanayake
Nihal Arthanayake, TV Presenter and Broadcaster
09:25 - 09:35
Scene Setter: World Cities Culture Forum
−
Quays Theatre
A short talk from Laia Gasch who leads the World Cities Culture forum, a global network of cities dedicated to advancing creativity in urban environments.
Laia Gasch, Director, World Cities Culture Forum
09:40 - 10:00
Montreal: A City Story
−
Quays Theatre
Montreal's thriving digital economy has made it one of the leading global centres in the sector, attracting major international companies with its vibrant arts and culture scene and comprehensive ecosystem of talent development, research centres and showcasing. This panel will examine the interplay of policies, initiatives and cultural dynamics that have shaped Montreal's creative landscape and offer insights into its continued growth as a creative hub.
Hilary Knight, Cultural Consultant
Rachel Parent, Co-Executive Director, Hub Montreal
10:00 - 10:10
Spotlight: Cityscapes & Creative Minds
−
Quays Theatre
Local creatives share insights on how city living influences their work and inspires their creative journeys. This short talk will explore the dynamic interplay between urban spaces and creativity—discovering how cities shape ideas, fuel innovation, and impact the way work is made and experienced.
Corey (aka Superlative) Brown, Rapper / Music Producer
Keisha Thompson, Independent Artist / Producer
10:10 - 10:20
Keynote: Andy Burnham
−
Quays Theatre
As Mayor of Greater Manchester, Andy Burnham has been a driving force behind the regions rise as creative powerhouse. A strong advocate for creativity as a catalyst for urban growth and social change, he will share his thoughts on the role of culture in shaping cities.
Andy Burnham, Mayor of Greater Manchester, Greater Manchester Combined Authority
10:20 - 10:45
Outside-In: How cultural beacons emerge in dialogue with the city
−
Quays Theatre
How are successful cultural institutions engineered? What role do they play in urban and regional development, and how do they continuously re-energise their relationships with audiences, communities and the city? Julia Fawcett, longstanding CEO of The Lowry, and Christine Cort, co-founder of Manchester International Festival, reflect on their central roles in the cultural trajectories of Salford and Manchester.
Iain Bennett, Director, The Fifth Sector
Christine Cort, Company Director, CC & Friends
Julia Fawcett, CEO, The Lowry
10:45 - 11:00
Spotlight: Bengaluru, The World's Fastest Growing Tech City
−
Quays Theatre
This session explores strategies for building a thriving cross-disciplinary ecosystem that integrates art, culture, science, and technology to drive innovation and creativity in the world’s fastest-growing tech city.
Jahnavi Phalkey, Founding Director, Science Gallery Bengaluru
11:00 - 18:45
Immersive Futures Lab & Creative R&D Showcases: Open
−
Compass Room
The Immersive Futures Lab and Creative R&D Showcases feature outputs from creative research-led projects exploring new and novel ways to push the boundaries of what is possible in creative technologies.
11:00 - 11:45
Morning Tea & Coffee Break
−
Compass RoomPier 8 RestaurantQuays Bar
Time to stretch your legs, network with fellow delegates and visit the BEYOND Expo in the Quays Bar and the Immersive Futures Lab and Creative R&D Showcases in the Compass Room.
11:45 - 12:45
International Creative Innovation Ecosystems
−
Hexagon Room
How are city ecosystems of artists, cultural spaces, and creative communities changing cultural perceptions of technologies, inspiring new digital aesthetics, and decentralising sites of digital innovation? This session will also share insight from two recent research reports commissioned by the British Council on Arts & Technologies in ASEAN and in India.
Session Presented by the British Council
Hannah Andrews, Director of Digital Innovation (Arts), British Council
Zune Htet, 3D artist
Kamya Ramachandran, Founder-Director, BeFantastic
Werasak Surareungchai, Director, FreakLab
11:45 - 12:10
Skills and The City
−
Quays Theatre
How does a city work at the local scale to build a creative workforce? This panel will look at how a city can create training routes and opportunities that respond to creative sector needs and broaden access to creative careers.
Nihal Arthanayake, TV Presenter and Broadcaster
Joanne Dunn, Founder / Director, Marion Centre of Excellence
Andy Miah, Chair of Science Communication & Future Media, University of Salford, Manchester
Kiran Sethi, Programme Manager, Factory International
12:20 - 12:50
Don’t mention the Haç: Musical urbanism and its discontents
−
Quays Theatre
Manchester’s influential music scene has made a lasting impact worldwide. We explore how the region’s music venues, media and talent can defend its future as a music city in the face of rapid urban development and increasing pressures on the industry.
Nihal Arthanayake, TV Presenter and Broadcaster
Rachel Davies, Commissioning Editor, BBC, Pop Music Television
Santana Guerout, Chief Programming Officer, Band on the Wall / Inner City Music
Jay Taylor, England National Coordinator, Music Venue Trust
12:45 - 14:00
Lunch Break
−
Pier 8 RestaurantQuays Bar
Time to stretch your legs, network with fellow delegates and visit the BEYOND Expo in the Quays Bar and the Immersive Futures Lab and Creative R&D Showcases in the Compass Room.
13:00 - 14:00
Networking: The Ida Network - Meet-up for women, non-binary and trans people
−
Pier 8 Room
The Ida network's meet-up is the perfect place to meet other like minded people and connect with your community. If you identify as a woman, a non-binary person or trans please join us!
We aim to make this space as welcoming and inclusive as possible. Our meet-ups are informal and friendly, whether you're new to the industry or not so new. We hope this is a space where you can come and connect with the growing community, build your contacts and your confidence.
Session presented by IDA XR Studio
Victoria Eyton, Co-Founder, Ida XR Studio
Leah Kurta, Co-Founder, IDA XR Studio
13:00 - 14:00
Preview: Crafting a City-Scale AR Experience
−
Aldridge Studio 3
An in-depth session with the project leads from Niantic and Sugar Creative as they discuss the future possibilities of location-based AR storytelling. Join the discussion and quiz our panellists on the approaches, technical and narrative challenges of delivering the project.
Joe Gabriel, Sr. Developer Relations Lead, Niantic
Will Humphrey, Creative Director, Sugar Creative Studio
Tasha Moorhouse, Innovation Specialist - Digital, GM Business Growth Hub
14:00 - 15:00
Deep Dive: Skills and The City
−
Hexagon Room
Building on the insights from the Skills and the City main stage session, this deep-dive workshop, led by Dan Wallman, offers a unique opportunity for structured roundtable collaboration. Join to contribute to the creation of actionable strategies aimed at nurturing talent, enhancing skills, and promoting inclusion—key drivers of vibrant, creative cities.
Dan Wallman, Founder, TechNative Digital
14:00 - 15:00
City changemakers: perspectives on well-being, the climate emergency and inclusive growth
−
Aldridge Studio 1
Join us for a roundtable session to hear insight from creative leaders who are making opportunities for new creative practice, spaces and experiences in cities that respond to urgent global challenges. This deep dive dialogue will explore what development in cities can mean from different perspectives; community, well-being, sustainability and what the role of the creative and cultural industries is in addressing this intersectionality. How can we be responsive to the needs of our location and our communities, as well as the needs of the planet? How can we think creatively and innovatively about how economies develop in new ways, and not in isolation, embracing more holistic and inclusive models that prioritise local value and long term approaches to prosperity and well-being.
Session Presented by the British Council
Mariana Aymerich, General Director, Festival Internacional Cervantino
Hector (aka Xquizified) Dibakoane, Cultural Curator and Storyteller, Makers Valley
Jacob Ellis, Director of External Relations and Culture, Future Generations Commissioner for Wales
Sarah Giles, Director, Culture, British Council
Genevieve Pace, Senior Relationship Manager, Creative Economy, British Council
Natalia Palombo, Director, Many Studios / Freelance
14:00 - 14:15
Spotlight: Convergence of Culture, Creativity and Technology in Nairobi
−
Quays Theatre
Discover the "Silicon Savannah" through the lens of BlackRhino VR, a trailblazing creative technology hub. At the heart of Nairobi, a phygital revolution is emerging, where culture, creativity, and technology converge to transform how people live, work, and connect. This remarkable transformation is reshaping local culture in profound and unprecedented ways.
Brian Afande, CEO, BlackRhino VR
14:15 - 14:45
Media Cities
−
Quays Theatre
Uncover the bold vision and pivotal moments that have shaped media hubs like Bergen and Salford. Learn how these creative powerhouses measure success and embed innovation at their core. Then, take a glimpse into the future of media cities as cutting-edge technology drives the next wave of transformation.
Martyn Evans, Creative Director, Landsec & MediaCity
Marlen Komorowski, Senior Research Fellow, Cardiff University
Ketil Moland Olsen, Senior Project Manager, Media Cluster Norway
14:45 - 15:00
City Mega-events: From Eurovision 2023 to Cities of Culture
−
Quays Theatre
Join Dr. Catherine Baker as she shares key insights from her research on international relations and mega-events. Discover the role of cultural relations in shaping these global events and learn valuable lessons from past successes like Eurovision 2023 and Hull City of Culture.
Catherine Baker, Reader in 20th Century History, University of Hull
15:00 - 15:30
Afternoon Tea & Coffee Break
−
Compass RoomPier 8 RestaurantQuays Bar
Time to stretch your legs, network with fellow delegates and visit the BEYOND Expo in the Quays Bar and the Immersive Futures Lab and Creative R&D Showcases in the Compass Room.
15:30 - 16:30
Deep Dive: From Eurovision 2023 to Cities of Culture
−
Aldridge Studio 1
What do we need to ensure the legacy of mega-events, from Eurovision to UK Cities of Culture? Join us for a roundtable where we will explore what conditions need to be in place to secure the legacy after a mega-event, how you measure the success of an event for different stakeholders, and what the best practices are in planning for success. We will also take a look at the future for cultural events and cultural wraparound of major sporting events.
Session Presented by the British Council
Catherine Baker, Reader in 20th Century History, University of Hull
Graeme Farrow, Chief Creative and Content Officer, Wales Millennium Centre
Shanaz Gulzar, Creative Director, Bradford City of Culture
Ruth Hollis, Chief Executive, Spirit of 2012
Ian Thomas, Head of Evidence, British Council
Anastasiya Volkova, Head of Art Programmes, Ukrainian Institute
15:30 - 16:30
A Silenced Sector: EDI Issues in the Immersive and Virtual Production Industries, with Ida XR Studio and XR Network+
−
Hexagon Room
The global immersive sector is valued at $40.8 billion and is expected to grow by nearly 30% annually from 2025 to 2030. But what policy support does the UK sector need to achieve this growth, and what other measures of prosperity should we consider to ensure broad industry well-being?
Join us for a lively discussion on the health of the immersive sector, covering topics like work culture, automation, AI, and job security. We’ll explore how these factors affect industry prosperity, especially for marginalised groups. This will be an inclusive conversation, and we encourage participation from underrepresented voices as we examine the evidence needed for equitable policy interventions.
Sarah Atkinson, Professor of Screen Media, King’s College London
Leah Kurta, Co-Founder, IDA XR Studio
Kady Marriott, Associate Partner, WithYouWithMe
Nicalia ThompSon, Co-Founder, Black XR Network
Sara Whybrew, Director of Skills and Workforce Development, BFI
15:30 - 16:00
Cities Reimagined: Global Perspectives, Urban Futures
−
Quays Theatre
When it comes to articulating the value of creativity, conventional models of economic growth only give us part of the picture. In this panel, global creative leaders explore alternative integrated models that prioritise local value and a long-term approach to inclusive prosperity and wellbeing for urban populations. What happens when we reimagine our cities through the lens of a people-centred approach? What role does innovation play in the cultural needs of communities, and how can creative initiatives support inclusive sustainable growth?
Hector (aka Xquizified) Dibakoane, Cultural Curator and Storyteller, Makers Valley
Moky Makura, Executive Director, Africa No Filter
Natalia Palombo, Director, Many Studios / Freelance
Katie Popperwell, Chair of Manchester City of Literature, CET / Freelance
16:05 - 16:20
From Valhalla to Winchester: Crafting a City-Scale AR Experience
−
Quays Theatre
Join a fireside chat with the project leads from Niantic and Sugar Creative as they discuss their groundbreaking AR city-scale heritage experience. Using game assets from Assassin’s Creed, this project brings Winchester’s Viking past to life on city streets, showcasing the future possibilities of heritage location-based AR storytelling.
Joe Gabriel, Sr. Developer Relations Lead, Niantic
Will Humphrey, Creative Director, Sugar Creative Studio
Tasha Moorhouse, Innovation Specialist - Digital, GM Business Growth Hub
16:20 - 16:55
Creative Cities and the Industrial Strategy
−
Quays Theatre
With the UK’s 'modern' industrial strategy recognising the Creative Industries as a key growth sector, what role does the government envision for our Creative Cities? And how would cities respond if innovation funding were withdrawn? Join our panel to discuss whether Cities, Regions, or Creative Corridors are the optimal path forward, or if the true opportunities lie in unlocking the talent, youth, and creativity within our urban areas. With policy still in the consultation phase, engage with a dynamic panel that brings diverse perspectives on creative-led city growth.
Tom Adeyoola, Tech Entrepreneur, Extend Ventures
Andrew Chitty, Professor of Creativity & Innovation, Loughborough University London
Jude Kelly, CEO and Founder, The WOW Foundation
Kate Tague, Chief Executive Officer, BOA Group
17:00 - 17:05
Closing remarks: Salford Mayor
−
Quays Theatre
Paul Dennett, the Mayor of our host city of Salford, reflects on the BEYOND Creative Cities programme
Paul Dennett, Mayor of Salford, Salford City Council
17:05 - 17:10
BEYOND Day 01: Poem
−
Quays Theatre
Our poet-in-residence, Keisha Thompson, weaves her observations of Day 01 of BEYOND into verse
Keisha Thompson, Independent Artist / Producer
17:10 - 17:15
BEYOND Day O1: Final Words
−
Quays Theatre
Nihal Arthanayake, TV Presenter and Broadcaster
17:15 - 18:15
Networking: Black XR Network (BXRN) Social Mixer
−
Pier 8 Room
The BlackXRNetwork (BXRN) UK was established to create a platform for professional Black creatives and XR enthusiasts to connect, collaborate and share knowledge through a host of networking events, mentoring programs, speaker series, and workshops. Join us on ‘Day One’ of BEYOND 2024 at our mixer, where there will be networking and a talk from one of our incredible and inspiring members!
Session Presented by the BlackXRNetwork
Tara Collingwoode-Williams, Co-Founder, Black XR Network
17:15 - 18:45
Networking: BEYOND Showcase Mixer
−
Compass Room
18:45 - 20:30
Networking: Post Conference Social
−
Kargo
Informal networking in local food hall. Special drink offers available for BEYOND delegates.
19:30 - 21:30
NØELLE Live @ AIX
−
AIX LIVE Test Lab
NØELLE is a Welsh-Ukrainian immersive hyperpop artist and producer who's recent work focuses on pushing the bounds of live electronic performance through her use of Spatial Audio, AV and augmented reality interwoven into her live music performances.
Experience the melding of immersive visuals, spatial audio and live performance in these special showcase performances taking place across the evening.
Each performance will last approximately 20 mins - no need to book just drop in.
- Performance 1: 7:30pm
- Performance 2: 8:00pm
- Performance 3: 8:30pm
- Performance 4: 9:00pm
AIX Live Test Lab is located on 1st Floor Quayside, MediaCity, M50 3AH (3 mins walk from Lowry)
Wed 27 November
09:00 - 10:00
Delegate Registration Open
−
Beyond Info Desk @ Pier 8
Registration is open from 9.00am. Please arrive with plenty of time to check in and collect your delegate badge. Tea and coffee and delegate cloakroom will be available on arrival.
09:30 - 11:00
Creative Research, Creating Places: Part 1
−
Quays Theatre
Discover the Arts and Humanities Research Council's (AHRC) expansive portfolio of investments across the creative industries and be among the first to hear about groundbreaking flagship programmes and upcoming funding opportunities.
This session will illuminate UKRI’s pivotal role in nurturing the UK’s creative economy, fostering creative clusters, and shaping vibrant creative cities.
Following a ministerial address, this session will include a panel on commercialisation featuring renowned speakers from across the public and private sector. We will explore the opportunities and challenges of: commercialising creative products and services; accessing investment as a creative business in the UK; and building a networked and sustainable creative economy.
The session will close with announcements of new opportunities from across UKRI’s portfolio, with updates from CoSTAR, AHRC and Innovate UK.
Programme continues after the break
Patrick Bradley, Managing Partner, Station 12
Emma Cooper, Knowledge Transfer Manager – Creative Industries, Innovate UK Business Connect
Fiona Kilkelly, Head of Enterprise & Commercialisation, CoSTAR National Lab
Jonathan Lloyd, Co-founder and CEO, CGHero
Laura Partridge, Associate Director, Arts and Humanities Research Council
10:00 - 17:00
Immersive Futures Lab & Creative R&D Showcases: Open
−
Compass Room
The Immersive Futures Lab and Creative R&D Showcases feature outputs from creative research-led projects exploring new and novel ways to push the boundaries of what is possible in creative technologies. Open until 5pm
10:00 - 11:00
Immersive Technology for the Future of Live Performance, with XR Network+
−
Aldridge Studio 1
The UK is at the forefront of pioneering innovations in live performance. Productions including the Royal Shakespeare Company’s DREAM and The Tempest, and Abba Voyage used immersive technologies to transform the way we experience live performance, responding to audience desires for deeper, more engaged experiences. Drawing from experience in theatre, music, TV, film, branding and advertising, our panel will explore key questions including: How can we continue to push the boundaries of live immersive performance? What does demand for live immersive experiences look like? And where will we be in ten years?
Session presented by XR Network+
Sarah Brin, Creative Technology Consultant, Sarah Brin Consulting Services
Helena Daffern, Professor in Music Technology, The University of York
Sarah Ellis, Director of Digital Development, Royal Shakespeare Company
Ruth Mariner, Creative Director / Narrative Designer
Robyn Winfield-Smith, Founder-Director, Liminal Stage Productions
10:00 - 11:00
Making a scene: Creating the conditions for creative business
−
Aldridge Studio 2
Creative businesses emerging from our R&D programmes require a unique approach to develop essential capabilities. Traditional methods, or those adapted from Silicon Valley, fall short as they overlook the distinctive nature of creative enterprises. Gill Wildman from Upstarter, with 30 years’ experience in design and innovation for tech companies, has developed a specialised approach to equip creative entrepreneurs with the tools they need to thrive on their own terms. This session explores her creative-led business development method, showcasing impact stories, techniques, and practical takeaways to apply these insights to your own projects and programmes.
Session presented by Upstarter
Gill Wildman, Director, Upstarter
10:00 - 11:00
Museums in the Metaverse: XR Cultural Heritage for Creative Cities
−
Hexagon Room
Join the Museums in the Metaverse team to explore how immersive technology is transforming access to cultural heritage. Through a prototype demonstration, discover how 3D models of heritage objects enhance our understanding and experience of rare collections. Learn how this technology creates new opportunities for storytelling and cultural exchange that transcend physical limitations. The session will also spark discussion on how immersive technology can promote equality, diversity, and inclusion by breaking down barriers and expanding access to cultural heritage.
Find out more: Museum in the Metaverse Trailer
Session presented by University of Glasgow
Pauline Mackay, Co-Investigator: Museums in the Metaverse, University of Glasgow
Neil McDonnell, Professor of Philosophy and XR Technology, University of Glasgow
11:00 - 11:45
Morning Tea & Coffee Break
−
Pier 8 RestaurantQuays Bar
Time to stretch your legs, network with fellow delegates and visit the BEYOND Expo in the Quays Bar and the Immersive Futures Lab and Creative R&D Showcases in the Compass Room.
11:30 - 13:00
Creative Research, Creating Places: Part 2
−
Quays Theatre
Delve deeper into AHRC’s expansive creative economy portfolio in this captivating second half of the morning session. A diverse panel of experts will share their unique perspectives on what constitutes a creative city, offering insights into how their cutting-edge research and innovations are fostering vibrant urban creative ecosystems.
Learn about the Immersive Arts programme, what’s happening within the Future Observatory and be the first to hear more details about the next two AHRC Creative Industry Clusters, plus lots more.
Rebecca Madgin, Professor of Urban Studies, University of Glasgow
Verity McIntosh, Associate Professor of Virtual & Extended Realities, University of the West of England
Jo Patterson, Professor, Welsh School of Architecture, Cardiff University
Navtej Purewal, Professor of Anticolonial and Decolonial Politics and Praxes, University of the Arts London
Paul Rodgers, Professor of Design, University of Strathclyde
Melanie Woods, Chair of Creative Intelligence, University of Dundee
Lamberto Coccioli, Professor of Music and Technology, Birmingham City University
11:45 - 12:45
Planetary Futures: AI, Arts and the Environment
−
Hexagon Room
Discover The New Real Magazine’s second edition, Planetary Futures: AI, Arts and the Environment, from The University of Edinburgh’s hub for AI, creativity, and futures research. This open-source journal brings together leading creatives, technologists, and academics to explore the intersection of environmental sustainability and digital innovation.
The launch event also features an exclusive preview of new commissioned work by interdisciplinary artist Kasia Molga, highlighting AI’s role in preserving memory and shaping our planet’s future. Join us to engage with critical insights and pioneering innovations at this inspiring event.
Session presented by The New Real
Courtney Bates, Project Manager, The New Real
Matjaz Vidmar, Deputy Director, The New Real
11:45 - 12:45
Empowering the creative sector through responsible adoption of Artificial Intelligence
−
Aldridge Studio 1
Artificial Intelligence (AI) offers significant opportunities for businesses, improving both productivity and competitiveness. However, the process of adopting AI technology presents several challenges. Join a panel led by Sara El-Hanfy, Head of Artificial Intelligence & Machine Learning at Innovate UK as they discuss their experiences navigating the AI journey and how to go about implementing reliable AI solutions.
Session presented by Innovate UK - Bridge AI
Anya Elvin, Optical Systems Analyst, Aralia Systems Ltd
Guy Gadney, Founder & CEO, Charisma.ai
Sara El-Hanfy, Head of Artificial Intelligence & Machine Learning, Innovate UK
Nadin Kokciyan, Lecturer in Artificial Intelligence, University of Edinburgh
Winn Faria, Creative Industries Lead, BridgeAI, IUKBC
11:45 - 12:45
Our Heritage, Our Stories: Community-generated Digital Content for a 'People's National Collection
−
Aldridge Studio 3
Join the team behind Our Heritage, Our Stories: Linking and searching community-generated digital content to develop the people’s national collection. This Discovery Research Project is taking crucial steps toward creating a unified virtual ‘national collection,’ breaking down barriers between collections and opening up UK heritage to the world.
Our Heritage, Our Stories leverages innovative methods from cultural heritage, humanities, and computer science to enhance linking and discoverability across Community-Generated Digital Content. Through co-designed, advanced automated tools, it enables seamless searching and connectivity.
This session is presented by Creative Manchester
Hannah Barker, Co-Investigator - Our Heritage, Our Stories, University of Manchester
Lorna Hughes, Professor, Digital Humanities and Dean for Global Engagement, University of Glasgow
Goran Nenadic, Co-Investigator - Our Heritage, Our Stories, University of Manchester
12:45 - 14:00
Lunch Break
−
Pier 8 RestaurantQuays Bar
Time to stretch your legs, network with fellow delegates and visit the BEYOND Expo in the Quays Bar and the Immersive Futures Lab and Creative R&D Showcases in the Compass Room.
13:00 - 14:00
Art Surgery Live: Rapid-Fire Q&A
−
Pier 8 Room
Join Ceri Hand for a one-hour Art Surgery session where you can share your creative challenges and get expert guidance tailored to the realities of the arts world. This interactive session combines rapid-fire Q&A with in-depth answers to address as many of your questions as possible. Whether you're an emerging artist, established creative, or arts leader, you’ll gain actionable insights and fresh perspectives on thriving in a competitive and ever-evolving field.
Session Presented by Ceri Hand Ltd
Ceri Hand, Founder and Managing Director, Ceri Hand Ltd
14:00 - 15:00
Media Cymru Presents: Greening the Screen
−
Hexagon Room
An inspiring talk and panel about super-charging green media production in Wales and beyond featuring guest speakers from cutting edge projects, industry and academia.
Featuring insights on research and development projects Clwstwr (AHRC Funded Creative Industries Programme), Media Cymru (UKRI Strength in Places Fund Programme), and implementing the BFI funded BAFTA Albert Screen New Deal Transformation Plan for Wales as a pilot capital city region.
Session presented by Media Cymru.
Tilly Ashton, Sustainability Consultant, Severn Screen
Justin Lewis, Director, Media Cymru
Greg Mothersdale, Producer, Media Cymru
April Sotomayor, Head of Industry Sustainability, BAFTA albert
Lee Walters, Chief Executive Officer, Ffilm Cymru Wales
14:00 - 15:00
S.U.R.F. - Challenging Class-based Inequality through Skills Intervention
−
Aldridge Studio 1
This session will explore the use of creative industry skills and practices to challenge issues of systemic class inequality in post-conflict Northern Ireland. The Skills for Urban and Rural Futures (S.U.R.F.) programme will be showcased, with a local activist explaining how this programme offers new frameworks of possibility for those involved.
Session presented by Future Screens NI
Joanne Dunn, Founder / Director, Marion Centre of Excellence
Paul Moore, Director, Future Screens NI
15:00 - 15:30
Afternoon Tea & Coffee Break
−
Quays BarPier 8 Restaurant
Time to stretch your legs, network with fellow delegates and visit the BEYOND Expo in the Quays Bar and the Immersive Futures Lab and Creative R&D Showcases in the Compass Room.
15:30 - 16:30
Virtual and Remote Dance Collaboration and Co-Creation: Otmo and Goldsmiths Mocap Streamer
−
Quays Theatre
This live performance session will showcase a new tool for remote digital dance composition and collaboration. The tool integrates two existing platforms—Alexander Whitley Dance Company’s ‘Otmo’ app and Goldsmiths’ Mocap Streamer—allowing choreographers and dancers to work together in real time, even remotely. With a user-friendly interface, the tool streams motion capture data to any location, enabling instant visualisation and manipulation of avatars and choreographic effects, revolutionising the way dance can be created without physical co-presence.
Presented by XR Network+
Daniel Strutt, Senior Lecturer, Goldsmiths, University of London
Alexander Whitley, Artistic Director, Alexander Whitley Dance Company
Showcase

Our showcases are back for 2024 with more projects than ever. Join us in The Immersive Futures Lab and Creative R&D Showcase to see demonstrations of innovative ideas, new types of content and novel uses of technologies drawn from the cutting-edge R&D work.
AI Pride and Prejudice
Meet Lizzy Bennet, an AI interactive avatar showing the potential of AI for the heritage, museum and cultural sectors.
Charismatic.ai
Showcasing the research results from our Channel 4 Creator workshop, initial generative AI storytelling findings and industry feedback.
ShapedSound®
ShapedSound® revolutionises the auditory experience in public settings such as museums, galleries, conferences, and foyers.
OPUS - The Next Stage
The Next Stage for performing arts and cultural storytelling using reality capture and augmented reality.
Freeaim VR Shoes
The most real and immersive way to walk in VR without limits
Democratising the development of complex games
The "Infinity Engine" that reduces game dev costs by up to 90%.
Immersive Rooms: The Deep Blue
Using the latest digital technologies to build spaces in which inclusive and engaging stories can be told.
Copper House
Copper House puts live events into Fortnite.
CurfewVR
An empathy training tool for safer public spaces.
Virtual_Decisions: IDENTITY
Virtual_Decisions: IDENTITY is an NHS-funded multi-branching narrative VR experience empowering young people to understand and express their wellbeing needs, ultimately changing minds and saving lives through early intervention.
BPM Rehab
Rehabilitation Through The Power Of Music
Sim2Real Generative AI
Sim2Real from Fidelis AI uses a new form of generative AI to generate accurate realistic visuals from simulation-based visuals.
Bonza Music
Immersive rehearsal room software
Aralia Systems
Smartphone 3D image reconstruction for augmented reality, inspection, medical and cosmetic applications.
DesignAI: the Branding and Graphic Design Assistant
DesignAI is an AI assistant that generates brand guidelines from existing assets and helps graphic designers draft and complete layouts faster.
Our Heritage, Our Stories
Linking and searching community-generated digital content to develop the people’s national collection
Museums in the Metaverse
XR Innovation for Cultural Heritage
Bedford Creative Arts' 'AI Community Portrait'
Explore the biases, limitations and opportunities of AI in photography in a gallery setting.
Virtual Dance Co-creation: OTMO
A creation space for movement without limits
IN4 Group
Creative Solutions Immersive development projects
Immersive Rooms: The Deep Blue
Using the latest digital technologies to build spaces in which inclusive and engaging stories can be told.
Tiny Dragon is the one of the UK’s leading immersive experience companies.
Bringing together creative storytelling and digital entertainment to develop new, immersive events in a variety of commercial locations for mass mainstream audiences.
Tiny Dragon’s Immersive Rooms combine video, sound and lighting with original narratives to create something unique that audiences of all ages can enjoy. Housed in flexible spaces such as shipping containers and projection tents the experiences are suitable for many different sites and venues, and the content can easily be refreshed with exciting new themes and storylines.
Tiny Dragon’s newest collaboration with Pixel-Lux Video Design Company is The Deep Blue. A 15-minute adventure taking family audiences to a breath-taking world beneath the waves. Set within a redesigned shipping container to create a lifelike submarine atmosphere, and using the latest sound and unreal engine video technology to immerse audiences in a world of playful dolphins, majestic whales and thrilling shark encounters.
Contact
Lead organisation
Hardware
Unreel Engine & Qlab
Team
Matthew Runham - Company Director (Tiny Dragon Productions)
Pippa Fox - Company Director (Tiny Dragon Productions)
Harrison Cooke - Company Director (Pixel-Lux)
Partners
Gallery










Videos
The Deep Blue - Short Trailer
The Deep Blue - Full Trailer
Also available in Showcase
Expo

The BEYOND Expo, located in the Quay Bar throughout the conference, brings together organisations and programmes that support the creative industries. Expo attendees will have the opportunity to learn more about each participant's work and impact.
Games and Innovation Nexus
Research England CCF-RED funded project focused on creating new collaboration opportunities between universities, the video games industry, and wider CreaTech sector. On a mission to connect with and across the gaming clusters in Surrey and Warwickshire, harnessing the strengths of the University of Surrey, the University of Warwick, University for the Creative Arts, and bolstering the resilience and future growth of the sector.