Mariana Aymerich

General Director

Festival Internacional Cervantino

Speaker Biography

Mariana Aymerich is the general director of promotion of Cultural Festivals at the Mexican Ministry of Culture. She oversees the Festival Internacional Cervantino, an open call for Festivals (PROFEST) and the international affairs.

Mariana has been a producer and cultural manager for 20 years. She has participated in international collaborations with artistic companies and governments from Spain, USA, China, and Costa Rica. She has worked at Mexican national festivals in Puebla, Guanajuato, Veracruz, San Luis Potosí and Jalisco.
She has been Director of Special Projects at the National Programme of Cultural Activities from 2013 to 2017, which consisted in making culture a social tool that would contribute to reclaim public spaces for cultural manifestations in order to decrease violence and alienation.

She has worked at the International Cervantino Festival: under the leadership of Ramiro Osorio (2001); Irma Caire (2006-2009); and Marcela Diez (2017-2018). From 2019 to 2022 she was the head of the International Cervantino Festival. She is now working in maintaining the festival’s quality, diversity and inclusivity taking into consideration community artistic expressions and those of the Mexican indigenous people, as well as international artistic companies. Mariana is also focusing to take the festival to a greater number of audiences and diversify its public by strengthening the festival’s bond with local communities.

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