{"id":5272,"date":"2020-12-15T10:13:12","date_gmt":"2020-12-15T10:13:12","guid":{"rendered":"https:\/\/beyondconference.org\/?p=5272"},"modified":"2021-01-21T14:55:03","modified_gmt":"2021-01-21T14:55:03","slug":"latest-research-audiences-pandemic","status":"publish","type":"post","link":"https:\/\/beyondconference.org\/news\/2020\/latest-research-audiences-pandemic\/","title":{"rendered":"Shows From the Small Screen: Latest Research Considers \u2018Audiences at a Time of Pandemic\u2019"},"content":{"rendered":"\n<p>This year our smartphones, computers and TV screens became our default windows to the world &#8211; for news, entertainment and human connection. As gigs, theatres and the majority of cultural experiences disappeared from physical view, we saw a whole of host of unique experiences created for our \u2018at home\u2019 delight.<\/p>\n\n\n\n<p>Talented teams across the Creative Industries have been pivoting to digital, adapting their plays, games and festivals to work when delivered to us at home, within the confines of our four walls. Last month we saw Kylie Minogue present a livestream virtual gig that promised to take viewers from \u2018<a href=\"https:\/\/www.officialcharts.com\/chart-news\/kylie-minogue-announces-infinite-disco-livestream-gig__31275\/\">solitary isolation to a \u2018euphoric dancefloor of togetherness<\/a>\u2019. A bold and energising promise for these unusual times. But if you\u2019re not the most enthusiastic dancer in the real world \u2013 how does that play out in the confines of your own kitchen? Some suggest it adds a whole new level of engagement; for others, there\u2019s nothing like the real thing.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BEYOND 2020: Audience Research - Landscape of a Pandemic - Session Snippet\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/fYlY9XzomGc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Jonny Freeman, i2 Media Research introduces the Audience Research session at BEYOND 2020 <\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3>Audience Research Poll at BEYOND 2020<\/h3>\n\n\n\n<p>At this month\u2019s BEYOND conference, the <a href=\"https:\/\/beyondconference.org\/schedule\/?d=0&amp;e=11\">Audience Research: Landscape of a Pandemic<\/a> session explored how lockdown has impacted audience engagement across the Creative Industries. It considered how audiences are motivated to uncover new experiences, with a presentation of <a href=\"http:\/\/i2mediaresearch.com\/beyond-conference\">key research insights<\/a>. This included the work of <a href=\"https:\/\/beyondconference.org\/speakers\/jonny-freeman\/\">Professor Jonny Freeman<\/a>, Professor of Psychology (and Academic Lead for Knowledge Exchange) at <a href=\"https:\/\/www.gold.ac.uk\/\">Goldsmiths<\/a>, University of London and MD of <a href=\"https:\/\/i2mediaresearch.com\/\">i2 Media Research Research<\/a>, in partnership with Nesta. <\/p>\n\n\n\n<p>This encompassed a new audience segmentation based on a large-scale nationally representative survey, completed by i2 media research as part of the Innovate UK and UKRI funded Audience of the Future programme. <\/p>\n\n\n\n<p><strong>Freeman quizzed the BEYOND audience on some of the questions included in the segmentation:<\/strong><\/p>\n\n\n\n<p>&#8220;The audience polls we ran at BEYOND conference told us that that audiences feel uncertain, and are really missing feeling part of an audience collective. This reflects really well some of the key insights i2 media research and Nesta obtained in our Audiences In Lockdown research: that audiences felt pretty negative during lockdown, and are really wanting to feel part of an audience at live performances as soon as possible.&#8221;<\/p>\n\n\n\n<p>Jonny continues, &#8220;The poll also revealed that the most likely lasting impact of how we have navigated the pandemic is greater use of digital distribution for live performance. Again, this speaks to our Audiences in Lockdown research (and multiple trials and other research reports by others) that new and existing audiences are open to theatre and performance coming to them &#8211; even when we&#8217;re allowed back in venues. The carnage of the pandemic has caused immense pain and difficulty, but it has also created opportunities for the sector.&#8221;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3>Meet The Audience Insights <\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/i2mediaresearch.com\/beyond-conference\"><img loading=\"lazy\" width=\"1024\" height=\"723\" src=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2020\/12\/i2-Media-Research_Meet-the-Audiences-1024x723.png\" alt=\"\" class=\"wp-image-5278\" srcset=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2020\/12\/i2-Media-Research_Meet-the-Audiences-980x692.png 980w, https:\/\/beyondconference.org\/wp-content\/uploads\/2020\/12\/i2-Media-Research_Meet-the-Audiences-480x339.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><figcaption>Download a summary of the i2 Media Research and BEYOND deck <a href=\"http:\/\/i2mediaresearch.com\/beyond-conference\">here<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Based on the research, i2 Media Research\u2019s recommendations for meeting the needs of audiences whilst generating revenue for cultural organisations include:<\/p>\n\n\n\n<ol><li>Develop a <strong>skills pipeline <\/strong>to support innovative production.<br><\/li><li>Invest in<strong> virtual production<\/strong> methods to support remote working and more efficient workflows.<br><\/li><li>Develop the skills and know-how to <strong>distribute<\/strong> a range of digital content options to audiences via innovative and widely adopted technology platforms.<br><\/li><li>Develop and test <strong>new business models<\/strong> e.g., testing audiences\u2019 willingness to pay for a range of digital content types.<br><\/li><li>Post CV-19, <strong>synchronous distribution of live, in-venue and digitally <\/strong>with diverse audiences and increase reach and access to UK cultural content globally.<\/li><\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><a href=\"http:\/\/i2mediaresearch.com\/beyond-conference\"><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2020\/12\/i2-Media-Research-PDF-image-for-blog-1024x768.png\" alt=\"\" class=\"wp-image-5282 size-full\" srcset=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2020\/12\/i2-Media-Research-PDF-image-for-blog-980x735.png 980w, https:\/\/beyondconference.org\/wp-content\/uploads\/2020\/12\/i2-Media-Research-PDF-image-for-blog-480x360.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<h3>Download the Research Findings<\/h3>\n\n\n\n<p>Download a summary of the research findings and the full deck from i2 Media Research, presented at BEYOND 2020.<\/p>\n\n\n\n<p><a href=\"http:\/\/i2mediaresearch.com\/beyond-conference\">Download now<\/a>   <\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3>Watch the Audience Research session at BEYOND 2020 <\/h3>\n\n\n\n<p>Professor Jonny Freeman was joined by <a href=\"https:\/\/beyondconference.org\/speakers\/leah-kurta\/\">Leah Kurta<\/a> from i2 Media Research and <a href=\"https:\/\/beyondconference.org\/speakers\/fran-sanderson\/\">Fran Sanderson<\/a> from Nesta on the main stage at BEYOND on Monday 30 November for the Audience Research: Landscape of a Pandemic session which BEYOND members can view below (paid access to non-members coming soon).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/beyondconference.org\/video\/audience-research-landscape-of-a-pandemic\/\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2020\/12\/Day-1-Audience-Research-Thumbnail-1024x576.jpg\" alt=\"\" class=\"wp-image-5069 size-full\" srcset=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2020\/12\/Day-1-Audience-Research-Thumbnail-1024x576.jpg 1024w, https:\/\/beyondconference.org\/wp-content\/uploads\/2020\/12\/Day-1-Audience-Research-Thumbnail-980x551.jpg 980w, https:\/\/beyondconference.org\/wp-content\/uploads\/2020\/12\/Day-1-Audience-Research-Thumbnail-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<h3>AUDIENCE RESEARCH: LANDSCAPE OF A PANDEMIC<\/h3>\n\n\n\n<p>How has lockdown impacted audience engagement across the Creative Industries, with key research insights from a spread of expert sector representatives.<\/p>\n\n\n\n<p><a href=\"https:\/\/beyondconference.org\/video\/audience-research-landscape-of-a-pandemic\/\">Watch now<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>This year\u2019s BEYOND conference, from 30 November to 03 December 2020, featured <strong>175 speakers<\/strong>&nbsp;across&nbsp;<strong>4 days<\/strong>, with over&nbsp;<strong>80 sessions<\/strong>&nbsp;exploring how the Creative Industries can&nbsp;<em><strong>collectively build back better, but different<\/strong>&nbsp;<\/em>\u2013 sessions from each day of the programme are available to view <a href=\"https:\/\/beyondconference.org\/ondemand\/\">on-demand<\/a>.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This year our smartphones, computers and TV screens became our default windows to the world &#8211; for news, entertainment and human connection. As gigs, theatres and the majority of cultural experiences disappeared from physical view, we saw a whole of host of unique experiences created for our \u2018at home\u2019 delight. Talented teams across the Creative [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>This year our smartphones, computers and TV screens became our default windows to the world - for news, entertainment and human connection. As gigs, theatres and the majority of cultural experiences disappeared from physical view, we saw a whole of host of unique experiences created for our \u2018at home\u2019 delight.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Talented teams across the Creative Industries have been pivoting to digital, adapting their plays, games and festivals to work when delivered to us at home, within the confines of our four walls. Last month we saw Kylie Minogue present a livestream virtual gig that promised to take viewers from \u2018<a href=\"https:\/\/www.officialcharts.com\/chart-news\/kylie-minogue-announces-infinite-disco-livestream-gig__31275\/\">solitary isolation to a \u2018euphoric dancefloor of togetherness<\/a>\u2019. A bold and energising promise for these unusual times. But if you\u2019re not the most enthusiastic dancer in the real world \u2013 how does that play out in the confines of your own kitchen? Some suggest it adds a whole new level of engagement; for others, there\u2019s nothing like the real thing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:core-embed\/youtube {\"url\":\"https:\/\/youtu.be\/fYlY9XzomGc\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/fYlY9XzomGc\n<\/div><figcaption>Jonny Freeman, i2 Media Research introduces the Audience Research session at BEYOND 2020 <\/figcaption><\/figure>\n<!-- \/wp:core-embed\/youtube -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Audience Research Poll at BEYOND 2020<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>At this month\u2019s BEYOND conference, the <a href=\"https:\/\/beyondconference.org\/schedule\/?d=0&amp;e=11\">Audience Research: Landscape of a Pandemic<\/a> session explored how lockdown has impacted audience engagement across the Creative Industries. It considered how audiences are motivated to uncover new experiences, with a presentation of <a href=\"http:\/\/i2mediaresearch.com\/beyond-conference\">key research insights<\/a>. This included the work of <a href=\"https:\/\/beyondconference.org\/speakers\/jonny-freeman\/\">Professor Jonny Freeman<\/a>, Professor of Psychology (and Academic Lead for Knowledge Exchange) at <a href=\"https:\/\/www.gold.ac.uk\/\">Goldsmiths<\/a>, University of London and MD of <a href=\"https:\/\/i2mediaresearch.com\/\">i2 Media Research Research<\/a>, in partnership with Nesta. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This encompassed a new audience segmentation based on a large-scale nationally representative survey, completed by i2 media research as part of the Innovate UK and UKRI funded Audience of the Future programme. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Freeman quizzed the BEYOND audience on some of the questions included in the segmentation:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\"The audience polls we ran at BEYOND conference told us that that audiences feel uncertain, and are really missing feeling part of an audience collective. This reflects really well some of the key insights i2 media research and Nesta obtained in our Audiences In Lockdown research: that audiences felt pretty negative during lockdown, and are really wanting to feel part of an audience at live performances as soon as possible.\"<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Jonny continues, \"The poll also revealed that the most likely lasting impact of how we have navigated the pandemic is greater use of digital distribution for live performance. Again, this speaks to our Audiences in Lockdown research (and multiple trials and other research reports by others) that new and existing audiences are open to theatre and performance coming to them - even when we're allowed back in venues. The carnage of the pandemic has caused immense pain and difficulty, but it has also created opportunities for the sector.\"<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Meet The Audience Insights <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":5278,\"sizeSlug\":\"large\"} -->\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/i2mediaresearch.com\/beyond-conference\"><img src=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2020\/12\/i2-Media-Research_Meet-the-Audiences-1024x723.png\" alt=\"\" class=\"wp-image-5278\"\/><\/a><figcaption>Download a summary of the i2 Media Research and BEYOND deck <a href=\"http:\/\/i2mediaresearch.com\/beyond-conference\">here<\/a><\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Based on the research, i2 Media Research\u2019s recommendations for meeting the needs of audiences whilst generating revenue for cultural organisations include:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><li>Develop a <strong>skills pipeline <\/strong>to support innovative production.<br><\/li><li>Invest in<strong> virtual production<\/strong> methods to support remote working and more efficient workflows.<br><\/li><li>Develop the skills and know-how to <strong>distribute<\/strong> a range of digital content options to audiences via innovative and widely adopted technology platforms.<br><\/li><li>Develop and test <strong>new business models<\/strong> e.g., testing audiences\u2019 willingness to pay for a range of digital content types.<br><\/li><li>Post CV-19, <strong>synchronous distribution of live, in-venue and digitally <\/strong>with diverse audiences and increase reach and access to UK cultural content globally.<\/li><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:media-text {\"mediaId\":5282,\"mediaLink\":\"https:\/\/beyondconference.org\/?attachment_id=5282\",\"mediaType\":\"image\"} -->\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><a href=\"http:\/\/i2mediaresearch.com\/beyond-conference\"><img src=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2020\/12\/i2-Media-Research-PDF-image-for-blog-1024x768.png\" alt=\"\" class=\"wp-image-5282\"\/><\/a><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:heading {\"level\":3} -->\n<h3>Download the Research Findings<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Download a summary of the research findings and the full deck from i2 Media Research, presented at BEYOND 2020.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"http:\/\/i2mediaresearch.com\/beyond-conference\">Download now<\/a>   <\/p>\n<!-- \/wp:paragraph --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Watch the Audience Research session at BEYOND 2020 <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Professor Jonny Freeman was joined by <a href=\"https:\/\/beyondconference.org\/speakers\/leah-kurta\/\">Leah Kurta<\/a> from i2 Media Research and <a href=\"https:\/\/beyondconference.org\/speakers\/fran-sanderson\/\">Fran Sanderson<\/a> from Nesta on the main stage at BEYOND on Monday 30 November for the Audience Research: Landscape of a Pandemic session which BEYOND members can view below (paid access to non-members coming soon).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:media-text {\"mediaId\":5069,\"mediaLink\":\"https:\/\/beyondconference.org\/video\/audience-research-landscape-of-a-pandemic\/day-1-audience-research-thumbnail\/\",\"mediaType\":\"image\"} -->\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/beyondconference.org\/video\/audience-research-landscape-of-a-pandemic\/\"><img src=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2020\/12\/Day-1-Audience-Research-Thumbnail-1024x576.jpg\" alt=\"\" class=\"wp-image-5069\"\/><\/a><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:heading {\"level\":3} -->\n<h3>AUDIENCE RESEARCH: LANDSCAPE OF A PANDEMIC<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>How has lockdown impacted audience engagement across the Creative Industries, with key research insights from a spread of expert sector representatives.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/beyondconference.org\/video\/audience-research-landscape-of-a-pandemic\/\">Watch now<\/a>.<\/p>\n<!-- \/wp:paragraph --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This year\u2019s BEYOND conference, from 30 November to 03 December 2020, featured <strong>175 speakers<\/strong>&nbsp;across&nbsp;<strong>4 days<\/strong>, with over&nbsp;<strong>80 sessions<\/strong>&nbsp;exploring how the Creative Industries can&nbsp;<em><strong>collectively build back better, but different<\/strong>&nbsp;<\/em>\u2013 sessions from each day of the programme are available to view <a href=\"https:\/\/beyondconference.org\/ondemand\/\">on-demand<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer -->\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->","_et_gb_content_width":""},"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shows From the Small Screen: Latest Research Considers \u2018Audiences at a Time of Pandemic\u2019 - Beyond Conference<\/title>\n<meta name=\"description\" content=\"How has lockdown impacted audience engagement across the Creative Industries? Audience research presented by i2 Media Research at BEYOND 2020 revealed how audiences are motivated to uncover new experiences, with key research insights from Professor Jonny Freeman.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beyondconference.org\/news\/2020\/latest-research-audiences-pandemic\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Latest Audience Research Considers \u2018Audiences at a Time of Pandemic\u2019\" \/>\n<meta property=\"og:description\" content=\"How has lockdown impacted audience engagement across the Creative Industries? Audience research presented by i2 Media Research at BEYOND 2020 revealed how audiences are motivated to uncover new experiences, with key research insights from Professor Jonny Freeman.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beyondconference.org\/news\/2020\/latest-research-audiences-pandemic\/\" \/>\n<meta property=\"og:site_name\" content=\"Beyond Conference\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Beyond.Cnf\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-15T10:13:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-21T14:55:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2020\/12\/Audience-Research-Social-media-image2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Latest Audience Research Considers \u2018Audiences at a Time of Pandemic\u2019\" \/>\n<meta name=\"twitter:description\" content=\"How has lockdown impacted audience engagement across the Creative Industries? Audience research presented by i2 Media Research at BEYOND 2020 revealed how audiences are motivated to uncover new experiences, with key research insights from Professor Jonny Freeman.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2020\/12\/Audience-Research-Social-media-image2.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@BeyondCnf\" \/>\n<meta name=\"twitter:site\" content=\"@BeyondCnf\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charlotte Cumming\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/beyondconference.org\/#website\",\"url\":\"https:\/\/beyondconference.org\/\",\"name\":\"Beyond Conference\",\"description\":\"The R&amp;D conference for the Creative Industries\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/beyondconference.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/beyondconference.org\/news\/2020\/latest-research-audiences-pandemic\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/beyondconference.org\/wp-content\/uploads\/2020\/12\/Audience-Research-Social-media-image2.jpg\",\"contentUrl\":\"https:\/\/beyondconference.org\/wp-content\/uploads\/2020\/12\/Audience-Research-Social-media-image2.jpg\",\"width\":1600,\"height\":900},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/beyondconference.org\/news\/2020\/latest-research-audiences-pandemic\/#webpage\",\"url\":\"https:\/\/beyondconference.org\/news\/2020\/latest-research-audiences-pandemic\/\",\"name\":\"Shows From the Small Screen: Latest Research Considers \u2018Audiences at a Time of Pandemic\u2019 - Beyond Conference\",\"isPartOf\":{\"@id\":\"https:\/\/beyondconference.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/beyondconference.org\/news\/2020\/latest-research-audiences-pandemic\/#primaryimage\"},\"datePublished\":\"2020-12-15T10:13:12+00:00\",\"dateModified\":\"2021-01-21T14:55:03+00:00\",\"author\":{\"@id\":\"https:\/\/beyondconference.org\/#\/schema\/person\/fbf2414b68f1828c7163a7f18132aff1\"},\"description\":\"How has lockdown impacted audience engagement across the Creative Industries? Audience research presented by i2 Media Research at BEYOND 2020 revealed how audiences are motivated to uncover new experiences, with key research insights from Professor Jonny Freeman.\",\"breadcrumb\":{\"@id\":\"https:\/\/beyondconference.org\/news\/2020\/latest-research-audiences-pandemic\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/beyondconference.org\/news\/2020\/latest-research-audiences-pandemic\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/beyondconference.org\/news\/2020\/latest-research-audiences-pandemic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Shows From the Small Screen: Latest Research Considers \u2018Audiences at a Time of Pandemic\u2019\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/beyondconference.org\/#\/schema\/person\/fbf2414b68f1828c7163a7f18132aff1\",\"name\":\"Charlotte Cumming\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/beyondconference.org\/#personlogo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7cf84fb21883e43688b77c37277f6268?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7cf84fb21883e43688b77c37277f6268?s=96&d=mm&r=g\",\"caption\":\"Charlotte Cumming\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Shows From the Small Screen: Latest Research Considers \u2018Audiences at a Time of Pandemic\u2019 - Beyond Conference","description":"How has lockdown impacted audience engagement across the Creative Industries? Audience research presented by i2 Media Research at BEYOND 2020 revealed how audiences are motivated to uncover new experiences, with key research insights from Professor Jonny Freeman.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/beyondconference.org\/news\/2020\/latest-research-audiences-pandemic\/","og_locale":"en_GB","og_type":"article","og_title":"Latest Audience Research Considers \u2018Audiences at a Time of Pandemic\u2019","og_description":"How has lockdown impacted audience engagement across the Creative Industries? Audience research presented by i2 Media Research at BEYOND 2020 revealed how audiences are motivated to uncover new experiences, with key research insights from Professor Jonny Freeman.","og_url":"https:\/\/beyondconference.org\/news\/2020\/latest-research-audiences-pandemic\/","og_site_name":"Beyond Conference","article_publisher":"https:\/\/www.facebook.com\/Beyond.Cnf","article_published_time":"2020-12-15T10:13:12+00:00","article_modified_time":"2021-01-21T14:55:03+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/beyondconference.org\/wp-content\/uploads\/2020\/12\/Audience-Research-Social-media-image2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"Latest Audience Research Considers \u2018Audiences at a Time of Pandemic\u2019","twitter_description":"How has lockdown impacted audience engagement across the Creative Industries? Audience research presented by i2 Media Research at BEYOND 2020 revealed how audiences are motivated to uncover new experiences, with key research insights from Professor Jonny Freeman.","twitter_image":"https:\/\/beyondconference.org\/wp-content\/uploads\/2020\/12\/Audience-Research-Social-media-image2.jpg","twitter_creator":"@BeyondCnf","twitter_site":"@BeyondCnf","twitter_misc":{"Written by":"Charlotte Cumming","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/beyondconference.org\/#website","url":"https:\/\/beyondconference.org\/","name":"Beyond Conference","description":"The R&amp;D conference for the Creative Industries","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beyondconference.org\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"ImageObject","@id":"https:\/\/beyondconference.org\/news\/2020\/latest-research-audiences-pandemic\/#primaryimage","inLanguage":"en-GB","url":"https:\/\/beyondconference.org\/wp-content\/uploads\/2020\/12\/Audience-Research-Social-media-image2.jpg","contentUrl":"https:\/\/beyondconference.org\/wp-content\/uploads\/2020\/12\/Audience-Research-Social-media-image2.jpg","width":1600,"height":900},{"@type":"WebPage","@id":"https:\/\/beyondconference.org\/news\/2020\/latest-research-audiences-pandemic\/#webpage","url":"https:\/\/beyondconference.org\/news\/2020\/latest-research-audiences-pandemic\/","name":"Shows From the Small Screen: Latest Research Considers \u2018Audiences at a Time of Pandemic\u2019 - Beyond Conference","isPartOf":{"@id":"https:\/\/beyondconference.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/beyondconference.org\/news\/2020\/latest-research-audiences-pandemic\/#primaryimage"},"datePublished":"2020-12-15T10:13:12+00:00","dateModified":"2021-01-21T14:55:03+00:00","author":{"@id":"https:\/\/beyondconference.org\/#\/schema\/person\/fbf2414b68f1828c7163a7f18132aff1"},"description":"How has lockdown impacted audience engagement across the Creative Industries? Audience research presented by i2 Media Research at BEYOND 2020 revealed how audiences are motivated to uncover new experiences, with key research insights from Professor Jonny Freeman.","breadcrumb":{"@id":"https:\/\/beyondconference.org\/news\/2020\/latest-research-audiences-pandemic\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/beyondconference.org\/news\/2020\/latest-research-audiences-pandemic\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/beyondconference.org\/news\/2020\/latest-research-audiences-pandemic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Shows From the Small Screen: Latest Research Considers \u2018Audiences at a Time of Pandemic\u2019"}]},{"@type":"Person","@id":"https:\/\/beyondconference.org\/#\/schema\/person\/fbf2414b68f1828c7163a7f18132aff1","name":"Charlotte Cumming","image":{"@type":"ImageObject","@id":"https:\/\/beyondconference.org\/#personlogo","inLanguage":"en-GB","url":"https:\/\/secure.gravatar.com\/avatar\/7cf84fb21883e43688b77c37277f6268?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7cf84fb21883e43688b77c37277f6268?s=96&d=mm&r=g","caption":"Charlotte Cumming"}}]}},"_links":{"self":[{"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/posts\/5272"}],"collection":[{"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/comments?post=5272"}],"version-history":[{"count":0,"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/posts\/5272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/media\/5287"}],"wp:attachment":[{"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/media?parent=5272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/categories?post=5272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/tags?post=5272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}