{"id":114325,"date":"2026-02-17T16:04:38","date_gmt":"2026-02-17T16:04:38","guid":{"rendered":"https:\/\/beyondconference.org\/?page_id=114325"},"modified":"2026-02-17T16:04:38","modified_gmt":"2026-02-17T16:04:38","slug":"long-drive-north-audience-sentiment-analysis","status":"publish","type":"page","link":"https:\/\/beyondconference.org\/b25\/showcase\/long-drive-north-audience-sentiment-analysis\/","title":{"rendered":"Long Drive North &#8211; Audience sentiment analysis"},"content":{"rendered":"\n<div class=\"hero bottomLeft\" style=\"background-image: url('\/wp-content\/uploads\/bynd-2025\/Long-Drive-North-8.jpg')\">\n\t<h1><span>Long Drive North &#8211; Audience sentiment analysis<\/span><\/h1>\n<div class=\"projectStageHero\">Market Ready<\/div><\/div>\n\n<div class=\"cetBody\" style=\"margin:4rem auto;\">\n\t<div class=\"cetColumns\">\n\t\t<div class=\"col3-4\">\n<h5 style=\"--whichColor:var(--rgbRed);\">Excalibur Games Studio&#8217;s &#8211; Long Drive North, early stage build. The Game development has been supported by University of Warwick&#8217;s Department of Psychology.<\/h5><p>Excalibur Game Studios: Long Drive North is a co-op RV simulator for up to four players, set in a post-disaster American wilderness.<\/p>\n<p>To support in the development of the game, research staff from the University of Warwick&#8217;s Department of Psychology, funded by the Games and Innovation Nexus (GAIN) programme, applied a mass audience sentiment analysis tool, to help the game&#8217;s development team understand their target audience in much greater detail.<\/p>\n<p>The sentiment analysis tool skimmed all publicly available data on the games target audience via Steam, identifying 30,000 information points and analysing over 5,000 player profiles. This data gave Excalibur unparalleled insight into their target audience including, buying behaviours, likes, dislikes and desired features for the upcoming game. <\/p>\n<p>Using this data, Excalibur have adapted elements of the game to better meet their target audience preferences before the games full launch later this year.<\/p><div style=\"padding: 2rem 0 0;\"><a class=\"iconSocial www\" href=\"https:\/\/store.steampowered.com\/app\/4024830\/Long_Drive_North_CoOp_RV_Simulator_Demo\/\" target=\"_blank\"><\/a>&nbsp;<a class=\"iconSocial linkedin\" href=\"https:\/\/www.linkedin.com\/company\/creative-futures-leamington\/?viewAsMember=true\" target=\"_blank\"><\/a>&nbsp;<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"col1-4\" style=\"background-color:rgb(var(--rgbRed));padding: 1rem;border-radius: 1rem;\">\n\n\t\t\t<h6 style=\"--whichColor: 255,255,255;padding:1.2rem 0 0 0\">Contact<\/h6>\n\n\t\t\t<p><a style=\"--whichColor: 255,255,255;\" href=\"mailto:David.Hollis@warwick.ac.uk\">David Hollis<\/a><\/p>\n\n\t\t\t<h6 style=\"--whichColor: 255,255,255;padding:1.2rem 0 0 0\">Lead organisation<\/h6>\n\t\t\t<p><a style=\"--whichColor: 255,255,255;\" href=\"https:\/\/warwickinnovationdistrict.com\/createch\/\" target=\"_blank\">University of Warwick<\/a>\n\t\t\t<\/p>\n\t\t\t<h6 style=\"--whichColor: 255,255,255;padding:1.2rem 0 0 0\">Hardware<\/h6>\n<p>PC<\/p>\n\t\t\t<h6 style=\"--whichColor: 255,255,255;padding:1.2rem 0 0 0\">Team<\/h6>\n<p>David Hollis &#8211; Knowledge Exchange Manager<\/p>\n<p>Sarah White &#8211; Development Producer<\/p>\n<p>Professor Lukasz Walasek &#8211; Department of Psychology, University of Warwick<\/p>\n\t\t\t<h6 style=\"--whichColor: 255,255,255;padding:1.2rem 0 0 0\">Partners<\/h6>\n<p><a style=\"--whichColor: 255,255,255\" href=\"https:\/\/excalibur-games.com\/\" target=\"_blank\">Excalibur Games Studios<\/a><\/p>\n\t\t<\/div><\/div><\/div>\n<div class=\"cetBody\">\n\t<h4 style=\"--whichColor:var(--rgbRed);\">Gallery<\/h4>\n<\/div>\n<div class=\"main-carousel cetPictureGallery\" data-flickity='{\"imagesLoaded\":true, \"fullscreen\": true, \"wrapAround\": true, \"autoPlay\": 5000}'>\n\t<img decoding=\"async\" class=\"picItem\" src=\"\/wp-content\/uploads\/bynd-2025\/Long%20Drive%20North%204.jpg\">\n\n\t<img decoding=\"async\" class=\"picItem\" src=\"\/wp-content\/uploads\/bynd-2025\/Long%20Drive%20North%205.jpg\">\n\n\t<img decoding=\"async\" class=\"picItem\" src=\"\/wp-content\/uploads\/bynd-2025\/Long%20Drive%20North%208.jpg\">\n\n<\/div>\n\n<\/div>\n\n\t<div class=\"cetBody\">\n\t\t<p style=\"text-align: center;\"><a class=\"btn\" href=\"\/b25\/showcase\/\">Show all Showcase<\/a><\/p>\n\t<\/div>\n\n\t<div class=\"cetBody\">\n\t\t<h5 style=\"--whichColor:var(--rgbRed);\">Also available in Showcase<\/h5>\n\t<\/div>\n\n\t<div class=\"cetBody footer\" style=\"background-color: unset;\">\n\t\t<div class=\"main-carousel cetFeaturedGallery\" data-flickity='{\"imagesLoaded\":true, \"wrapAround\": true, \"autoPlay\": 5000}' style=\"z-index:1;max-width:550rem;\">\n\n\t\t\t<div class=\"item\" style=\"background-image: url('\/wp-content\/uploads\/bynd-2025\/iStock-1402164522.jpg')\" onclick=\"window.open('\/b25\/showcase\/createch-research-at-the-university-of-manchester','_self')\">\n\t\t\t\t<div class=\"content bottom center\">\n\t\t\t\t\t<h3>CreaTech Research at the University of Manchester<\/h3><h4>Creative Manchester at the University of Manchester<\/h4>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"item\" style=\"background-image: url('\/wp-content\/uploads\/bynd-2025\/Aligning-Plates-and-Team-Shot.jpg')\" onclick=\"window.open('\/b25\/showcase\/in4-group','_self')\">\n\t\t\t\t<div class=\"content bottom center\">\n\t\t\t\t\t<h3>IN4 Group<\/h3><h4>The Creative Engine<\/h4>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"item\" style=\"background-image: url('\/wp-content\/uploads\/bynd-2025\/gpw-scaled.jpg')\" onclick=\"window.open('\/b25\/showcase\/connect-playwise','_self')\">\n\t\t\t\t<div class=\"content bottom center\">\n\t\t\t\t\t<h3>Connect PlayWise<\/h3><h4>Connect PlayWise<\/h4>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"item\" style=\"background-image: url('\/wp-content\/uploads\/bynd-2025\/Mercurial-Dance-EmbodyXR-hero.jpg')\" onclick=\"window.open('\/b25\/showcase\/embodyxr-mercurial-dance','_self')\">\n\t\t\t\t<div class=\"content bottom center\">\n\t\t\t\t\t<h3>EmbodyXR &#8211; Mercurial Dance<\/h3><h4>Mercurial Dance<\/h4>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"item\" style=\"background-image: url('\/wp-content\/uploads\/bynd-2025\/RENO_Gallery_3.jpg')\" onclick=\"window.open('\/b25\/showcase\/reno','_self')\">\n\t\t\t\t<div class=\"content bottom center\">\n\t\t\t\t\t<h3>RENO<\/h3><h4>Lux Aeterna<\/h4>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"item\" style=\"background-image: url('\/wp-content\/uploads\/bynd-2025\/Beyond-Conference-Showcase-image-1_GSH.jpg')\" onclick=\"window.open('\/b25\/showcase\/unlocking-fashion-archives-with-nextgeneration-scanning','_self')\">\n\t\t\t\t<div class=\"content bottom center\">\n\t\t\t\t\t<h3>Unlocking Fashion Archives with Next-Generation Scanning<\/h3><h4>shinerhilldesign<\/h4>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"item\" style=\"background-image: url('\/wp-content\/uploads\/bynd-2025\/authored-ai-title.jpg')\" onclick=\"window.open('\/b25\/showcase\/authored-ai-characters-and-quests','_self')\">\n\t\t\t\t<div class=\"content bottom center\">\n\t\t\t\t\t<h3>Authored AI\u2122 Characters and Quests<\/h3><h4>Meaning Machine<\/h4>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"item\" style=\"background-image: url('\/wp-content\/uploads\/bynd-2025\/Animotive-title.jpg')\" onclick=\"window.open('\/b25\/showcase\/animotive','_self')\">\n\t\t\t\t<div class=\"content bottom center\">\n\t\t\t\t\t<h3>Animotive<\/h3><h4>Animotive<\/h4>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"item\" style=\"background-image: url('\/wp-content\/uploads\/bynd-2025\/FII-Digital-Map_1920_1080-300dpi.jpg')\" onclick=\"window.open('\/b25\/showcase\/future-islandisland-green-transition-ecosystem','_self')\">\n\t\t\t\t<div class=\"content bottom center\">\n\t\t\t\t\t<h3>Future Island-Island Green Transition Ecosystem<\/h3><h4>Ulster University<\/h4>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"item\" style=\"background-image: url('\/wp-content\/uploads\/bynd-2025\/title-public-map-platform.jpg')\" onclick=\"window.open('\/b25\/showcase\/public-map-platform','_self')\">\n\t\t\t\t<div class=\"content bottom center\">\n\t\t\t\t\t<h3>Public Map Platform<\/h3><h4>Cambridge University<\/h4>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"item\" style=\"background-image: url('\/wp-content\/uploads\/bynd-2025\/va_images_beyond.jpg')\" onclick=\"window.open('\/b25\/showcase\/design-hopes','_self')\">\n\t\t\t\t<div class=\"content bottom center\">\n\t\t\t\t\t<h3>Design HOPES<\/h3><h4>Design HOPES<\/h4>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"item\" style=\"background-image: url('\/wp-content\/uploads\/bynd-2025\/Scanner-View.jpg')\" onclick=\"window.open('\/b25\/showcase\/the-centre-for-digital-modelling-and-analysis-for-cultural-heritage','_self')\">\n\t\t\t\t<div class=\"content bottom center\">\n\t\t\t\t\t<h3>The Centre for Digital Modelling and Analysis for Cultural Heritage<\/h3><h4>Manchester Metropolitan University<\/h4>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"item\" style=\"background-image: url('\/wp-content\/uploads\/bynd-2025\/a-people-centered-title.jpg')\" onclick=\"window.open('\/b25\/showcase\/a-peoplecentred-15minute-city-with-xr','_self')\">\n\t\t\t\t<div class=\"content bottom center\">\n\t\t\t\t\t<h3>A people-centred 15-minute city with XR<\/h3><h4>Oxford Brookes University<\/h4>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"item\" style=\"background-image: url('\/wp-content\/uploads\/bynd-2025\/sona-in-cace-on-box.jpg')\" onclick=\"window.open('\/b25\/showcase\/ear-it-is-precision-neurotech','_self')\">\n\t\t\t\t<div class=\"content bottom center\">\n\t\t\t\t\t<h3>Ear it Is: Precision Neurotech<\/h3><h4>Sona <\/h4>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"item\" style=\"background-image: url('\/wp-content\/uploads\/bynd-2025\/Land-Art-Image-Credit-Intercultural-Roots-Artist-Fatima.jpeg')\" onclick=\"window.open('\/b25\/showcase\/extending-nature-xn-places-by-ecogpx','_self')\">\n\t\t\t\t<div class=\"content bottom center\">\n\t\t\t\t\t<h3>Extending Nature (XN) &#8211; PLACES by EcoGPX\u00ae<\/h3><h4>EcoGPX<\/h4>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"item\" style=\"background-image: url('\/wp-content\/uploads\/bynd-2025\/SarahHugget_Mind.jpg')\" onclick=\"window.open('\/b25\/showcase\/tend','_self')\">\n\t\t\t\t<div class=\"content bottom center\">\n\t\t\t\t\t<h3>Tend<\/h3><h4>Tend VR<\/h4>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"item\" style=\"background-image: url('\/wp-content\/uploads\/bynd-2025\/Boyond-Image.jpg')\" onclick=\"window.open('\/b25\/showcase\/unlocking-ai-rd-for-children-youth-markets','_self')\">\n\t\t\t\t<div class=\"content bottom center\">\n\t\t\t\t\t<h3>Unlocking AI R&#038;D for children &#038; youth markets<\/h3><h4>Fam Studio<\/h4>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"item\" style=\"background-image: url('\/wp-content\/uploads\/bynd-2025\/simfonik.jpg')\" onclick=\"window.open('\/b25\/showcase\/simfonik','_self')\">\n\t\t\t\t<div class=\"content bottom center\">\n\t\t\t\t\t<h3>SIMFONIK<\/h3><h4>Simfonik<\/h4>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"item\" style=\"background-image: url('\/wp-content\/uploads\/bynd-2025\/Ai4fibres-title.jpg')\" onclick=\"window.open('\/b25\/showcase\/ai4fibres','_self')\">\n\t\t\t\t<div class=\"content bottom center\">\n\t\t\t\t\t<h3>Ai4fibres<\/h3><h4>Kapdaa<\/h4>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"item\" style=\"background-image: url('\/wp-content\/uploads\/bynd-2025\/BackgroundPicture_NoLogos.jpg')\" onclick=\"window.open('\/b25\/showcase\/copper-house-music-meets-mocap','_self')\">\n\t\t\t\t<div class=\"content bottom center\">\n\t\t\t\t\t<h3>Copper House: Music meets Mocap<\/h3><h4>Copper Candle <\/h4>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"item\" style=\"background-image: url('\/wp-content\/uploads\/bynd-2025\/Harmony_Cover_NoText_2k_offset.jpg')\" onclick=\"window.open('\/b25\/showcase\/harmony-discover-your-environmental-dna','_self')\">\n\t\t\t\t<div class=\"content bottom center\">\n\t\t\t\t\t<h3>Harmony: Discover Your Environmental DNA<\/h3><h4>Greener Games <\/h4>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"item\" style=\"background-image: url('\/wp-content\/uploads\/bynd-2025\/exr-education.jpg')\" 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The Game development has been supported by University of Warwick&#8217;s Department of Psychology.<\/p>\n","protected":false},"author":926,"featured_media":0,"parent":114320,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"cet-page-template-full-width.php","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"1053","footnotes":""},"class_list":["post-114325","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Long Drive North - Audience sentiment analysis - Beyond Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beyondconference.org\/b25\/showcase\/long-drive-north-audience-sentiment-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Long Drive North - Audience sentiment analysis - Beyond Conference\" \/>\n<meta property=\"og:description\" content=\"Excalibur Games Studio&#039;s - Long Drive North, early stage build. 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